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Web content associate 1

Web content associate 1

RSM US in India

4 - 9 years

6 - 11 Lacs

Bengaluru

Posted:6 hours ago| Platform:

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Skills Required

web content publishing Google SEMrush enterprise content management Adobe Experience Manager content marketing Marketo Adobe Analytics CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Web Content Associateis responsible for building effective web pages to support brand awareness and marketing programming for RSM US and RSM Canada. This role requires following best practicesand applies brand governance in all content builds ensuring a web visitor experience that is likely to achieve page-specific SEO and conversion goals.

The web content associateunderstandsthe RSM website hierarchy, SEO strategy, taxonomy, and template and applies this knowledge to stakeholder project briefs to deliver high-quality web pages that serve and delight. The associate is the primary team member assigned to the Workfront web edit task request queue, implementing timely changes to site content and coordinating with other members of the content marketing, design and/or digital technology teams to effectively complete change requests.

In addition to building and editing web pages for the main rsmus.com and rsmcanada.com domains, the web content associate may serve as secondary content support for other RSM marketing and recruiting websites, as part of a collaborative Communications, Marketing and Growth team.

General responsibilities:

Uphold RSM brand standards and digital content marketing best practices

Collaborate and communicate effectively with global team members to ensure timely project delivery

Provide critical thinking about the approach to digital content publishing for an optimal user experience

Proactively manage multiple projects and deadlines, with minimal revisions

Actively seek out and participate in skills development training, as defined by career development goals -- 15%.

Web publishing responsibilities

Publish or edit web pages on rsmus.com and rsmcanada.com as defined by content briefs, using web authoring best practices and applying internal tagging, tracking codes, SEO linking, etc to support campaign and project directives

Maintain firm and web brand standards across all page experiences

Regularly participate in AEM and other web content training to improve skills

Understand data and content integration points, such as Marketo, Brightcove, Adobe Analytics, etc. to ensure technical quality for page development

Support approved RSM subdomain content authoring(i.e. blogs) as approved by COE leadership

Implement authoring fixes for technical SEO optimizations

Collaborate across web content publishing team to provide support, creative problem solving and quality control for a consistent website user experience across RSM domains

Monitor and implement Workfront web edit request queue tasks -- 60%.

Digital content experience responsibilities

Work with web content manager and website engineers to solve technical problems and/or recommend new functionality

Review site performance reports, as appropriate, to identify improvement opportunities

Assist with coordinating sitewide content updates

Support web content manager and digital marketing analytics team with AEM reporting and content audits -- 15%.

EDUCATION / CERTIFICATIONS

Bachelors degree in marketing, communications, digital marketing, journalism or design(preferred), or 4 years equivalent business experience

TECHNICAL / SOFT SKILLS

Demonstrated expertise using enterprise content management systems/web platforms, required (Adobe Experience Manager, preferred)

Proficient withdigital and content marketing strategy; required

Understanding of SEO best practices, preferred

Strong awareness of grammar and style (American English, Canadian English)

Understanding of data sources and user experience connection points across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, Google, SEMrush, etc)

Experience with work management tools, Workfront preferred

EXPERIENCE

2 - 4 years of experiencein web content publishing and site optimization, preferably within alarge, globalor professional services organization

Awareness of buyer journey, preferably in B2B environment

LEADERSHIP SKILLS

Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously

Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders.

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RSM US in India

Accounting and Consulting

Bhopal

100+ Employees

565 Jobs

Key People

Rohit Kumar

Partner
Ankit Sharma

Manager
Varsha Deshmukh

Senior Consultant

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Web content associate 1