VP - Products (B2C)

About Company:

Indias booming consumer market has over 300 million credit-eligible consumers, yet only 35million actively use credit cards. At Hiring Company (Name kept confidential), we are building a better alternative to credit cards that lets consumers buy now and pay later for a wide variety of products, be it shoes, clothes, fashion accessories, clothes or mobile phones. We firmly believe that an enduring financial services business must be built on the bedrock of providing honest, transparent and fair terms.

Founded in 2017, today we are the leading online zero-cost EMI provider in India. We have served over 10M consumers across 2,200 cities and are doubling year on year. Our founders are serial entrepreneurs and alumni of IIT Bombay and ISB with over two decades of experience across leading organizations like Swiggy, Oyo, Maruti Suzuki and ZS Associates before successfully scaling and exiting businesses in patent analytics, ad-tech and bank-tech software services.

Job Summary

As VP - Product (B2C), you will define and execute the product strategy across company's B2C platforms, advocate for end consumers, and lead a team of product managers and designers.

Key Responsibilities

• Envision and evolve company's consumer product strategy
• Evolve company brand as a trusted and honest replacement of Credit Cards/ EMI cards for GenZ consumers
• Scope: Android, iOS, and web platforms; Own user onboarding, retention, marketplace, ads, loyalty and other growth charters
• Champion the end-user experience through research, analytics, and insights
• Build, Lead and mentor a high-performing team of product managers and designers
• Collaborate across engineering, marketing, operations, and support for seamless execution
• Own and prioritize the product roadmap to balance short-term wins and long-term growth
• Communicate product vision to leadership and external stakeholders to align priorities.

Required Qualifications

• B.E/B.Tech/MBA
• Proven experience leading B2C app products with at least 5 Cr downloads in India
• Strong cross-functional collaboration and team leadership
• Data-driven, strategic thinker with B2C market insights
• Ability to scale products and drive product-led growth

Location: