VP - Branding and Communication

You are looking for a talented and forward-thinking Vice President of Branding and Communication to take charge of our branding and communications department. In this pivotal role, you will play a crucial part in molding the organization's market presence, enhancing brand value, and constructing effective internal and external communication frameworks. Your main responsibilities will include developing and executing strategic communication strategies that are in line with our business objectives. You will be tasked with driving leadership messaging and managing change communication initiatives. Additionally, you will oversee internal communication channels such as the intranet, newsletters, and videos. Your role will also involve spearheading employee engagement campaigns, town hall meetings, and significant events. Furthermore, you will be responsible for creating and implementing employer branding campaigns across various platforms including digital, social media, and events. Strengthening the external brand presence and enhancing social media engagement will also be key aspects of your role. You will be instrumental in launching employee advocacy programs and ambassador initiatives. Collaborating with the Talent Acquisition team to ensure alignment of the candidate experience with brand messaging will also be part of your responsibilities. Representing the brand at industry events, awards ceremonies, and through partnerships will be crucial. Lastly, you will be required to monitor the effectiveness of communication strategies and provide insightful reports to the leadership team. To excel in this role, you should possess a minimum of 15 years of experience in marketing, branding, and communications, preferably within the BFSI or GCC sectors. Proven expertise in leading internal and external communication strategies is essential. Strong writing skills, content creation abilities, and storytelling capabilities are also required. Familiarity with social media platforms, content management systems, analytics tools, and design software will be beneficial. A Bachelor's or Master's degree in Marketing, Communications, or a related field is preferred. If you are interested in this exciting opportunity, we invite you to share your CV with us at "shalu@credencehrservices.com".,