Title Senior Brand Strategist

As a Senior Brand Strategist at our company based in Mumbai within the Financial Services / Fintech industry, you will have the opportunity to develop and implement a long-term vision for our brand. Your role will involve aligning the brand with our strategic goals and market opportunities. You will oversee multi-channel brand governance to ensure consistency and cohesion across all communications, PR efforts, and customer-facing materials. Your responsibilities will include driving industry recognition through producing white papers, participating in conferences, and forming strategic partnerships with financial influencers and institutions. Conducting in-depth market research to gather customer insights will be crucial for refining the brand's messaging and guiding product development decisions. It will also be important for you to establish and track key performance indicators for brand awareness and recall, continuously refining strategies based on data-driven insights. The ideal candidate for this role should have a minimum of 7 years of experience in brand strategy, branding campaigns, and communications within fast-paced, high-growth environments. You should have a proven track record of increasing brand recognition and recall through innovative and strategic initiatives. Demonstrated experience in collaborating across multiple teams, including marketing, sales, and product, to deliver cohesive brand experiences is essential. Strong communication and influencing skills are necessary for leading cross-departmental projects effectively. Additionally, possessing excellent analytical skills to interpret complex data and translate it into actionable branding strategies will be advantageous. A Bachelor's degree in Marketing, Communications, or a related field is required, while an MBA or equivalent advanced degree is highly desirable. Joining our team will provide you with the opportunity to work in a fast-paced, innovative setting where your contributions directly impact the company's success. You will have access to professional development opportunities and a clear path for career advancement. Being part of a team that values creativity, collaboration, and excellence, you will enjoy an attractive salary and benefits package.,