Title Digital Ads Specialist

As a Google Ads and Social Media Advertising expert, you will be responsible for managing the Google & Social Media Ad accounts of our clients. Your role will involve analyzing the results to identify patterns and trends that can enhance lead generation and improve the effectiveness of ad spend. It will be crucial for you to optimize Google Ads accounts to maximize return on investment and drive various online marketing campaigns. Your key duties will include managing all aspects of Google Ad campaigns, creating and optimizing ad campaigns and paid search landing pages, and analyzing and optimizing ad campaigns to increase ROI. You will also be tasked with managing and optimizing display campaigns across multiple devices, developing PPC strategies to boost website traffic and lead generation, and collaborating with a team of marketers, Google Ads specialists, and engineers. To excel in this role, you should possess at least 2 years of experience in the field, along with a degree in digital marketing or a related business field. Deep knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), Google Analytics, and Social Media Advertising is essential. An understanding of search engine optimization (SEO) and search engine marketing (SEM), Google Ads certification, and proficiency in using Word, Excel, and PowerPoint for client reports and presentations are also required. This position offers a competitive compensation of 3 - 4 Lakhs per annum, with a standard work schedule of 5 days per week.,