Digital Ads Specialist

You will be joining our team as a Google Ads and Social Media Advertising expert, where your main focus will be on managing Google and Social Media Ad accounts for our clients. Your role will involve analyzing results to identify patterns and trends that can enhance lead generation and improve the efficiency of ad spending. You will also be responsible for enhancing Google Ads accounts and maximizing return on investment. Your responsibilities will include managing all aspects of Google Ad campaigns, creating and optimizing ad campaigns and paid search landing pages, analyzing and optimizing ad campaigns to boost return on investment, and utilizing Google Ads for various online marketing endeavors. Additionally, you will manage and optimize display campaigns across different devices, develop PPC strategies to increase website traffic and generate leads, and collaborate closely with a team of marketers, Google Ads specialists, and engineers. To excel in this role, you should have at least 2 years of experience in the field, hold a degree in digital marketing or a related business field, possess extensive knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), Google Analytics, and Social Media Advertising, and have a good grasp of search engine optimization (SEO) and search engine marketing (SEM). A Google Ads certification and proficiency in using Word, Excel, and PowerPoint for creating reports and presentations for clients are also required. The compensation for this position is in the range of 3 to 4 Lakhs per annum, and you will be expected to work 5 days a week.,