Technical consultant - Adobe Analytics

The Opportunity

DIPA (Data and Insights Platform Analytics) Sr Consultant position is an Innovation and Solution incubation role requiring both technical and business/marketing knowledge and skills. DIPA Sr Consultant will work with multiple stakeholders from 1) Global practice teams 2) Implementation teams 3) Product engineering teams. The responsibilities include but not limited to deep dive into emerging product roadmap, trending customer problems and derive referential deliverables to Implementation teams . The referential deliverables will give the solutions from use cases derived out of research. DIPA Sr Consultant should be able to narrate play books, white papers, create proof of technology. In addition, consultant help each client architect and implement best in class web analytic setup throughout their websites and applications, perform quality checks to ensure that the implementation work has been completed successfully, and diagnose and solve technical issues when they arise. He/she will also be responsible to contribute to overall digital strategy and derive and setup Analytics product integration with other products to solve key business use-cases. It is an evangelist role with constant focus on research, learning and demonstrating capabilities and enabling teams.

What you'll Do

Gain an in-depth knowledge of various client's website architecture, business model, and online marketing strategy

Work with global practice team stakeholders on emerging innovation and solution needs, partner in creating road maps.

Ability to derive a clear quarter wise backlog from the high level roadmap. Create detail plan with clear outcomes and timelines.

Design customized solutions and technical tag implementation strategies

Setup the platform in Adobe Launch and DTM

Generate customized web analytic collection code and assist with its implementation and deployment directly on the site or through tag management platform

Validate and debug implementation and follow through on issues until resolved

Light manipulation of JavaScript as needed to customize web analytic solutions

Advise key stakeholders and drive client success based on clients most important business drivers

Provide expert services on data sources, data connectors, report builders, heartbeat tracking, app setup (acquisition links, push notification, triggers, etc.,)

Help setup integration across other Adobe experience cloud products and external products

Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives

Communicate confidently and proactively with customers throughout the project life cycle

Manage multiple client engagements simultaneously

Manage customer expectations appropriately and keep projects on schedule and within scope

Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses

Work to educate clients on the best practices in relation to their specific industry and key business requirements

Keep accurate daily records of client billable time

Technical writing and PowerPoint presentation creation Additional Responsibilities:

Act as a technical lead point of contact with Digital Marketing Consultants

Innovation is the key for Sr Consultants. Ideate and work with different teams to deliver new solutions

Connect with product BU/Engineering team to share new ideas and to provide feature requests

Work with other Consultants to make recommendations in regards to Adobe experience cloud technical implementations

Build technical/business relationships with Adobe Consultants maintaining the highest level of professionalism.

Work and collaborate with Adobe internal teams and client partner relationships.

Support additional team members by mentoring and teaching

Work closely with the Quality Assurance team to ensure professional delivery of technical implementations

What you need to succeed

Must have:

7+ yrs. of overall experience working in web analytics or a related field

Bachelor's/Master's degree in Computer Science with equivalent work experience

Solid understanding of online marketing, tools and technology

Strong understanding of HTML and web protocols

Strong-to-advanced JavaScript skills

Passion for the internet domain and use of technology to solve business problems

Solid understanding of general business models, concepts and strategies

Must be self-motivated, responsive, professional and dedicated to customer success

Possess an innovative, problem-solving, and solutions-oriented mindset

Exceptional organizational, presentation, and communication skills- both verbal and written

Demonstrated ability to learn quickly, be a team player, and manage change effectively

Extensive knowledge of Microsoft Office

Special consideration is given for:

Previous experience working with Adobe Analytics or similar tools

Website optimization consulting experience

Web development experience

Extensive Flash, ActionScript, or Flex experience

ERP, Saas, or other software implementation experience

Deep vertical industry experience (e.g., Retail, media, financial services, high tech, etc.)