3.0 - 7.0 years

0 - 0 Lacs

coimbatore, tamil nadu

On-site

As a Performance Marketer / Digital Marketer in Coimbatore with 3-5 years of experience, you will be entrusted with managing and scaling paid media campaigns across various B2C channels. Your primary goal will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. Your responsibilities will include planning, executing, and optimizing paid media campaigns, managing daily ad spends between 1.5 - 3 Lakhs for maximum ROI, creating full-funnel performance strategies, analyzing campaign performance using tools like Google Analytics and Meta Business Suite, and conducting A/B testing on creatives, audience segments, and landing pages. You will also be developing audience segmentation and targeting strategies, collaborating with design and content teams, monitoring market trends and competitors, and delivering regular performance reports with actionable insights. To excel in this role, you should have 3-5 years of hands-on experience in paid media campaign management, a proven track record of managing high-budget campaigns with strong ROI, a deep understanding of digital consumer journeys and conversion funnels, proficiency in platforms like Google Analytics and Meta Business Manager, and familiarity with key performance metrics such as CPC, CPA, ROAS, CAC, and LTV. Additionally, strong communication skills and the ability to work cross-functionally with design, product, and content teams are essential. Preferred qualifications for this position include prior experience in digital marketing agencies managing multiple clients or products, experience with performance marketing for D2C brands, and certifications in platforms like Google Ads or Meta Blueprint. If you are ready to take on this challenging yet rewarding role, apply now as a full-time, permanent Performance Marketer / Digital Marketer before the application deadline on 23/07/2025. For further inquiries or to apply directly, contact the employer at +91 6379880669 or seetha.deepakumar@realiti.io.,

Posted 2 days ago

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Adobe Campaign Specialist Malabar Gold Diamonds

4.0 - 9.0 years

5 - 10 Lacs

Mumbai, Maharashtra, India

On-site

MALABAR GOLD & DIAMONDS is seeking a skilled and results-oriented Adobe Campaign Specialist to drive our multi-channel marketing initiatives. You will be responsible for developing and executing targeted campaigns using Adobe Campaign, optimizing performance through data analysis, and collaborating with cross-functional teams to enhance customer engagement, acquisition, and retention. If you have a strong background in campaign management and expertise in Adobe Campaign and Adobe Analytics, you will play a crucial role in expanding our digital footprint. Functional Responsibilities Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion. Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp. Collaborate with cross-functional teams , such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines. Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign. Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytics. Monitor campaign metrics, track key performance indicators (KPIs) , and generate reports to measure campaign effectiveness and ROI. Conduct A/B testing and employ data-driven decision-making to optimize campaign performance and achieve marketing goals. Ensure compliance with data protection and privacy regulations , such as GDPR and CCPA, throughout the campaign process. Stay up-to-date with industry trends, best practices, and emerging technologies related to campaign management, Adobe Campaign, and Adobe Analytics. Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.

Posted 1 week ago

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