State Marketing Head- Telangana/ Andhra Pradesh / Maharastra

Role & responsibilities

Job Summary:

The Regional Marketing Head Hospitals is responsible for developing and executing marketing strategies that drive patient acquisition, brand visibility, and revenue growth across multiple hospitals in a defined region. This role will lead regional campaigns, coordinate with hospital units, and ensure alignment with national marketing initiatives while adapting to local market dynamics.

Key Responsibilities:

Strategic Planning & Execution:

• Develop and implement regional marketing strategies aligned with overall corporate objectives.
• Analyze regional healthcare trends and competitive landscape to identify growth opportunities.
• Localize national campaigns and create region-specific marketing initiatives to drive footfall and brand engagement.

Hospital Marketing Coordination:

• Work closely with hospital administrators and unit marketing managers to execute marketing plans effectively.
• Monitor and optimize hospital-specific marketing budgets and ROI.
• Ensure effective internal communication and alignment with hospital clinical and operations teams.

Performance Monitoring & Reporting:

• Track KPIs including patient acquisition, service line growth, and brand awareness.
• Provide monthly and quarterly reports to senior leadership with actionable insights.

Qualifications:

• Bachelors degree in Marketing, Business, Healthcare Administration, or related field (MBA preferred).
• 10–18 years of marketing experience, preferably in healthcare/hospital or service-oriented industries.
• Strong understanding of hospital operations, patient behavior, and healthcare marketing regulations.
• Proven leadership in managing regional or multi-unit marketing strategies.
• Excellent communication, analytical, and project management skills.
• Experience with digital marketing tools and CRM platforms (e.g., Salesforce, HubSpot, etc.).

Preferred Attributes:

• Strategic mindset with a hands-on approach.
• Ability to thrive in a fast-paced, matrixed organization.
• Strong stakeholder management and cross-functional leadership.
• Deep knowledge of local and regional healthcare market dynamics.