Posted:2 weeks ago|
Platform:
Work from Office
Full Time
We are seeking a data-driven and process-oriented Partner Marketing Operations Analytics leader to join our growing marketing team. In this role, you will be the operational backbone of our partner marketing engine, enabling scale, accountability, and actionable insights across global partner programs. Youll drive systems, programs, reporting, budgeting, and campaign optimization for high-impact go-to-market collaboration with strategic partners, resellers, and alliances. Key Responsibilities Marketing Operations: Build and manage scalable partner marketing processes, systems, and workflows. Ensure seamless project management of co-marketing programs (MDF, campaigns, events, joint launches) through automation and templates. Collaborate with channel sales, finance, and global marketing teams to ensure alignment on partner programs and operations. Analytics Reporting: Own end-to-end analytics for partner marketing tracking performance of campaigns, ROI of MDF investments, pipeline influence, and partner-sourced metrics. Create and maintain dashboards that measure program effectiveness, attribution, and funnel conversions by region and by Business segment Present actionable insights and recommendations to senior stakeholders across marketing, partnerships, and sales. Budget Compliance: Manage partner marketing budgets, co-op/MDF allocation, usage tracking, and reporting. Ensure data integrity, partner compliance, and accurate documentation of activities for internal and external audits. Tech Stack Ownership: Act as the power user for marketing tools such as Allbound, PMC, Power BI, Marketo, Salesforce, and other MDF platforms. Drive enhancements and integrations to support scale and improve partner experience. Cross-Functional Collaboration: Work closely with regional marketing, partner enablement, and operations teams to align metrics and drive consistency. Support partner communications with insights, success stories, program outcomes, effectiveness, and reporting deliverables. Qualifications 8-10 years of experience in marketing operations, partner/channel marketing, or marketing analytics roles. Strong analytical background with fluency in CRM (Salesforce), marke
Freshworks
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