Sr/Lead Marketing Automation Specialist SFMC

We are seeking an experienced Senior/Lead Marketing Automation Specialist (SFMC) to drive Salesforce Marketing Cloud (SFMC) implementations, create multi-channel campaigns, and execute advanced automation strategies for clients in various industries. You will collaborate closely with internal teams and global stakeholders to establish marketing objectives, design solutions, and implement high-performing customer journeys. If you possess a strong passion for automation, excellent technical skills, and a track record of achieving marketing success through SFMC, we are eager to connect with you. Key Skills: - Minimum 5 years of hands-on experience in Salesforce Marketing Cloud (SFMC). - Proficiency in Email Studio, Journey Builder, Automation Studio, Mobile Studio, Content Builder, and Cloud Pages. - Demonstrated experience in SFMC implementation or migration projects. - Sound knowledge of lead lifecycle, customer journey mapping, and executing multi-channel campaigns. - Proficient in AMPscript, SQL, SSJS, HTML, CSS, JavaScript, jQuery, and JSON. - Familiarity with Salesforce CRM Admin functionalities. - Deep understanding of email deliverability, performance analytics, and personalization strategies. - Knowledge of Data Views, Discover Reports, and Einstein Engagement. - Ability to design scalable data models and integrate with APIs or third-party systems. - Effective communication skills to convey technical concepts to non-technical stakeholders. - Preferred certifications: SFMC Email Specialist, SFMC Consultant, Developer. Roles and Responsibilities: - Lead end-to-end SFMC implementation, instance setup, or migration projects. - Gather requirements, lead solution design, and prepare Statements of Work. - Develop and optimize email/mobile campaigns and customer journeys using various SFMC tools. - Define and execute lead scoring, nurturing, and routing strategies. - Create reusable templates, scalable assets, and global campaign frameworks. - Ensure quality delivery through testing tools and QA practices. - Enhance campaign performance through A/B testing, segmentation, and analytics. - Monitor instance health, maintain clean folder structures, asset hygiene, and governance. - Uphold data hygiene, compliance, and deliverability standards. - Conduct client discovery sessions, platform audits, and devise automation roadmaps. - Provide user training, documentation, and platform support. - Explore and advise on AI adoption and innovations in SFMC workflows. - Stay updated on SFMC product enhancements and Marketing Technology trends. If you are ready to take on this exciting opportunity as a Sr/Lead Marketing Automation Specialist SFMC, please get in touch with us at careers@grazitti.com.,