Specialist - Product Marketing

Freshworks

4 - 6 years

12 - 13 Lacs

Chennai

Posted:10 hours ago| Platform:

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Skills Required

Product management Training Operations management Sales Competitive analysis sales enablement Executive management Customer engagement Product marketing Product positioning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities:

Product messaging and positioning Create clear, compelling messaging and competitive product positioning that resonates with end users and decision-makers, including ones tailored for a product-led motion. Craft value propositions that speak to user pain points and drive self-serve interest and conversion.
Product launches Conceptualize and create customer and internal GTM-facing assets like product pitches, persona cards, product demos, promotional videos, solution articles, etc., for new feature launches and enhancements. Partner with Product Managers and create a cadence of enablement for monthly product releases.

Product and feature adoption Drive feature discovery and activation through in-product campaigns, lifecycle communications, and PLG-aligned engagement tactics. Identify drop-offs in the user journey and execute campaigns to remove friction and improve conversion.
Sales enablement Equip internal GTM teams with high-value sales tools, product knowledge, and training that connects product value to user outcomes. Help bridge the gap between product usage data and sales conversations for bottom-up growth motions.
Customer engagement Plan and execute scalable communication strategies to keep users and customers informed on releases, fixes, and enhancements. Use user behavior data to segment messaging and personalize updates for greater relevance and re-engagement.
Evangelism Come up with thought-leadership content, blogs, etc., to serve as a company and product spokesperson.

Qualifications

Any graduate degree (MBA preferred) with 4 to 6 years of prior experience in product marketing, preferably in a PLG position. Experience working in enterprise or mid-market software companies with exposur

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