Sales Support Specialist Intrasoft Technologies Limited

3.0 - 4.0 years

4 - 5 Lacs

Kolkata

Work from Office

Role & responsibilities Serve as the primary liaison between the sales team, delivery, and database teams to ensure seamless campaign execution and onboarding. Prepare sales proposals, client quotations, and campaign presentations based on strategic insights and performance data. Maintain and update client profiles, campaign history, and lead information in CRM systems. Coordinate end-to-end campaign execution while monitoring email deliverability, inbox placement, and bounce/spam rates. Use tools like SpamAssassin to evaluate email content against spam filters and suggest improvements for higher inbox placement. Track campaign performance metrics (open rates, CTR, conversions) and generate timely reports for the senior sales team. Identify upsell opportunities by analyzing client engagement trends and campaign outcomes. Assist the sales team in follow-ups, lead nurturing, and renewal communications. Ensure all campaigns follow compliance standards (CAN-SPAM, GDPR, etc.) to maintain sender reputation. CORE SKILLS Email Marketing Tools (e.g., Mailchimp, Klaviyo, Constant Contact) CRM Software (e.g., Salesforce, HubSpot, Zoho CRM) Spam Checking Tools (e.g., SpamAssassin, Mail-Tester) Email Deliverability Best Practices Campaign Reporting & Data Analysis Client Relationship Management & Upselling Proposal & Quotation Preparation Microsoft Office Suite & Google Workspace Cross-Functional Communication & Coordination QUALIFICATIONS Bachelors degree in Marketing, Business, or a related field 3+ years of experience in a Sales Support, Marketing Support, or CRM coordination role Familiarity with spam compliance tools and deliverability monitoring Strong attention to detail and a proactive attitude. Excellent communication in Spoken and Written English. Preferred candidate profile We are looking for a proactive and detail-oriented Sales Support Specialist with 3+ years of experience supporting sales teams in the digital and email marketing space. The ideal candidate will be highly skilled in CRM systems, client coordination, campaign tracking, and reporting. You should have a solid understanding of email marketing platforms, spam compliance standards (including the use of spam checking tools like SpamAssassin ), and the ability to identify upsell opportunities through campaign performance data. A strong passion for customer success, automation tools, and digital communication is essential.

Posted 6 days ago

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