Software Developer

Job Title:

Experience Required:

Job Summary:

Salesforce Marketing Cloud Advanced Technical Lead

Key Responsibilities:

1. Technical Leadership

• Lead end-to-end technical design and implementation of Marketing Cloud solutions across business units.
• Define integration patterns, data flows, and technical architecture between Marketing Cloud, Salesforce CRM, and external systems.
• Mentor developers and consultants, conduct code reviews, and enforce coding best practices.

2. Marketing Cloud Expertise

• Build and optimize customer journeys using Journey Builder, Automation Studio, and Interaction Studio.
• Implement personalization strategies using Einstein AI, Content Builder, and Personalization Builder.
• Manage subscriber data, segmentation, and audience targeting using Contact Builder and Data Extensions.

3. Integration & Data Strategy

• Integrate Marketing Cloud with Salesforce Core (Sales/Service Cloud), Data Cloud, and third-party platforms using REST/SOAP APIs, SSJS, and AMPscript.
• Design and implement real-time and batch data synchronization strategies.
• Ensure compliance with data governance, privacy regulations (GDPR, CCPA), and security best practices.

4. Campaign Execution & Optimization

• Collaborate with marketing teams to translate campaign goals into scalable technical solutions.
• Monitor campaign performance, troubleshoot issues, and optimize delivery and engagement.
• Provide actionable insights and recommendations based on analytics and KPIs.

5. Agile Delivery & Collaboration

• Participate in Agile ceremonies including sprint planning, backlog grooming, and retrospectives.
• Work closely with cross-functional teams including CRM, analytics, and creative teams to ensure seamless delivery.

Required Skills:

• 5- 8 years in Salesforce ecosystem, with 4+ years in Marketing Cloud.
• Proficiency in AMPscript, SSJS, SQL, REST/SOAP APIs.
• Strong understanding of Marketing Cloud Connect, Data Extensions, and Subscriber Management.
• Salesforce certifications such as:
• Marketing Cloud Developer
• Marketing Cloud Consultant
• Data Cloud Specialist (preferred)

Preferred Skills:

• Experience with Salesforce Data Cloud (CDP) and real-time personalization.
• Familiarity with Agile/Scrum methodologies and DevOps tools.
• Excellent communication, leadership, and stakeholder management skills.

Mandatory Skills:

• Salesforce Marketing Cloud Account Engagement (Pardot)
• Marketing Cloud Intelligence (Datorama)
• Salesforce Marketing Cloud Personalization (Interaction Studio)
• Salesforce Marketing Cloud B2C
• Salesforce Data Cloud