Social Media Strategist

Job Description

Role: Social Media Strategist Location: Coimbatore We're a fast-growing, creatively led media agency building bold digital strategies for brands that want to stand out. From healthcare to tech, we partner with forward-thinking clients to turn culture into conversion. We're looking for a sharp, trend-savvy Social Media Strategist to lead the charge shaping strategy, driving engagement, and making brands unmissable online. Key Responsibilities Strategic Planning Develop comprehensive, data-informed social media strategies tailored to client objectives across platforms (Instagram, Facebook, X, LinkedIn, YouTube, etc.). Conduct competitive and audience research, platform audits, and content analysis to inform direction. Content Development & Oversight Collaborate with creative and marketing teams to conceptualize, brief, and oversee the creation of engaging, high-performing content. Guide tone of voice, visual consistency, and brand storytelling across all social touchpoints. Campaign Execution & Management Own and manage monthly content calendars, campaign timelines, and publishing workflows. Identify real-time opportunities (trends, pop culture) to insert brands into relevant conversations. Analytics, Reporting & Optimization Track and analyse campaign and platform performance using tools like Meta Business Suite, Google Analytics, and native insights dashboards. Create and present monthly/quarterly performance reports with actionable insights and clear recommendations. Client Collaboration Act as a key point of contact for clients on all social strategy-related matters. Innovation & Trendspotting Stay ahead of platform updates, content formats, creator trends, and digital culture shifts to keep clients competitive. Propose new ideas for testing content types, platform features, or influencer partnerships. Requirements 2–5 years of hands-on experience in a social media strategy role, preferably at a media, digital, or creative agency. In-depth understanding of how to strategically leverage each major platform (Instagram, LinkedIn, X, Facebook, YouTube and emerging spaces) and what content formats perform best on each. Exceptional understanding of social platforms, formats, and best practices. Strong written and verbal communication skills — how to present to clients and collaborate with creatives. Analytical mindset with experience using tools. Ability to juggle multiple projects and pivot in a fast-paced environment. Bonus: experience with influencer marketing, paid social media, or community management. Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Schedule: Day shift Ability to commute/relocate: Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred) Experience: Social Media Strategist: 2 years (Preferred) Work Location: In person