Social Media Specialist

As a Social Media Specialist, you will be responsible for developing and executing comprehensive SMO strategies that are aligned with overall marketing and business objectives. You will conduct audience analysis to identify key demographics for targeted social media campaigns, staying updated on social media trends and emerging platforms to recommend innovative strategies. In this role, you will plan, create, and curate engaging content for various social media channels, collaborating with the content team to ensure brand consistency and alignment with SMO objectives. Implementing best practices for content optimization on each platform will also be a key part of your responsibilities. You will be tasked with fostering a sense of community by actively engaging with the audience on social media, responding to comments, messages, and inquiries in a timely and professional manner. Developing and implementing strategies to grow and nurture social media communities will also be essential. As a Social Media Specialist, you will conceptualize and execute social media campaigns to promote products, services, or brand initiatives. Monitoring and analyzing campaign performance, providing insights for continuous improvement, and collaborating with cross-functional teams for integrated marketing campaigns will be crucial aspects of your role. Utilizing social media analytics tools to measure the effectiveness of SMO strategies, preparing regular reports highlighting key performance indicators (KPIs) and insights, and recommending adjustments to optimize future campaigns based on data analysis will also be part of your responsibilities. Additionally, you will manage and optimize paid advertising campaigns on social media platforms, monitor budgets, analyze performance metrics, and adjust strategies for maximum ROI. Staying informed about changes in advertising platforms and industry trends will be essential. This is a full-time position with benefits including Provident Fund. The work schedule is during the day shift and the work location is in person.,