Social Media Marketing Executive

Job Description

Giftlaya is India’s leading online platform for gifting and celebration services, offering everything from curated gifts to balloon decorations across 100+ cities. We help people celebrate birthdays, baby showers, anniversaries, and special moments with ease and style. Role Overview: We are looking for a creative and passionate Social Media Executive to manage and grow our brand presence across platforms like Instagram, Facebook, Pinterest, and YouTube. You will be responsible for content planning, reel creation, engagement growth, and running our overall social media calendar. Key Responsibilities: Plan, create, and post engaging content (reels, stories, posts) across all social media platforms. Develop and execute a monthly content calendar based on trending themes, festivals, and launches. Collaborate with photographers/designers/editors for high-quality visual content. Monitor comments, DMs, and user engagement – reply promptly and maintain brand tone. Track social media metrics (followers, reach, engagement) and optimize content accordingly. Research trends, competitor activity, hashtags, and viral formats to boost visibility. Coordinate with the SEO and marketing team for integrated campaign planning. Work on influencer collaboration campaigns when required. Requirements: Strong understanding of Instagram, Facebook, Pinterest, and YouTube. Experience in Reel creation and trend mapping . Proficiency with tools like Canva, InShot, CapCut, or basic editing apps. Creative thinking and storytelling ability. Fluent in English (and preferably Hindi or regional languages). Prior experience in D2C or lifestyle/gifting brands is a plus. Bonus Skills (Good to Have): Graphic designing (Canva/Photoshop) Basic video editing Experience running small-scale ad campaigns Job Type: Full-time Pay: ₹15,000.00 - ₹20,000.00 per month Benefits: Flexible schedule Leave encashment Schedule: Day shift Morning shift Supplemental Pay: Performance bonus Yearly bonus Education: Bachelor's (Required) Experience: Social media marketing: 1 year (Required) Work Location: In person