Here’s a job description for a Digital Marketing & Lead Generation Manager with 8–10 years of experience in a real estate channel partner company, based in Wadala, Mumbai: ⸻ 🔹 Job Title: Digital Marketing & Lead Generation Manager 📍 Location: Wadala, Mumbai 🏢 Industry: Real Estate – Channel Partner 📅 Experience: 8 to 10 Years ⸻ Role Overview: We are looking for a results-driven and strategic Digital Marketing & Lead Generation Manager to lead our online marketing efforts and generate high-quality leads for residential and commercial real estate projects. The ideal candidate will have deep expertise in real estate digital marketing, performance campaigns, and managing end-to-end lead funnels. ⸻ Key Responsibilities: • Strategize & Execute Performance Campaigns on Meta (Facebook/Instagram), Google Ads, and YouTube for lead generation. • Plan and manage budgets across digital platforms to ensure optimal ROIs and CPL. • Design end-to-end lead funnels, monitor performance, and optimize for higher conversion. • Work with creative and content teams to develop compelling ad creatives, landing pages, and emailers. • Collaborate with the sales team to track lead quality and align campaigns with project targets. • Manage social media strategy and online presence to boost brand visibility and engagement. • Use tools like CRM, Google Analytics, Meta Ads Manager, HubSpot, etc. for tracking and reporting. • Coordinate with digital agencies (if any) and external vendors to ensure campaign execution. • Constantly research and implement new tools, platforms, and trends in real estate digital marketing. ⸻ Key Skills & Requirements: • 8–10 years of digital marketing experience, preferably in real estate or property consultancy. • Proven success in lead generation and conversion marketing. • Strong hands-on knowledge of Meta Ads, Google Ads, YouTube Ads, and retargeting. • Data-driven with deep experience in analytics and reporting. • Excellent communication, team management, and vendor coordination skills. • Familiarity with CRM tools like Salesforce, LeadSquared, HubSpot, etc. is a plus. • Up-to-date with current digital trends and best practices in real estate marketing. ⸻ Qualifications: • Bachelor’s or Master’s in Marketing, Digital Media, or related field. • Certification in Google Ads, Meta Blueprint, or Digital Marketing preferred.
