The SEO (Search Engine Optimization) specialist is responsible for increasing a websites visibility in search engine results pages through both on-page and off-page optimization techniques. This role involves conducting keyword research, optimizing content, managing technical SEO aspects, and improving user engagement to drive organic traffic and support business growth.

Roles & Responsibilities:

Keyword Management: Track keyword performance, identify new opportunities, and refine target keyword sets.

On-Page Optimization: Optimize website content, meta descriptions, title tags, header tags, and internal linking for enhanced search visibility.

Technical SEO Monitoring: Monitor Search Console for crawl errors, indexability, Core Web Vitals, and technical issues.

Performance Reporting: Create and maintain dashboards and compile weekly SEO performance reports.

Cross-functional Collaboration: Work with content and product teams to apply SEO best practices.

AI for SEO: Utilize AI tools for keyword research, content suggestions, and reporting automation.

Continuous Learning: Stay up to date with SEO trends, algorithm updates, and industry best practices.

Skills Required:

Educational Background: Bachelors in Engineering (BE/B.Tech), Science (B.Sc.), or related field.

Experience: This position is open to both fresh graduates eager to start their SEO journey and professionals with 1-2 years of hands-on experience in SEO or analytics.

Analytical Prowess: You should possess a strong analytical mindset, being highly comfortable working with data in Excel or Google Sheets. We value your ability to quickly grasp new concepts, solve problems systematically, and think critically to derive actionable insights.

Technical Acumen: A basic understanding of HTML is advantageous.

Curiosity & Ownership: Eagerness to learn and take responsibility for outcomes.

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SEO Associate