Senior SEO Specialist

SEO Manager

Role & responsibilities

Strategy & Planning

• Develop, implement, and manage comprehensive SEO strategies aligned with business objectives.
• Conduct keyword research to identify content gaps and growth opportunities.
• Stay updated on SEO trends, search engine algorithm updates, and best practices.
  

Technical SEO

• Perform regular technical SEO audits to identify and resolve issues such as crawl errors, broken links, duplicate content, and page speed problems.
• Collaborate with development teams to implement technical SEO enhancements, including schema markup, XML sitemaps, and robots.txt optimizations.
• Optimize site architecture to improve crawlability and indexation.
  

On-Page Optimization

• Optimize website content and metadata for target keywords, search intent, and user experience.
• Work closely with content creators to integrate SEO best practices into new and existing content.
• Manage internal linking, headers, meta tags, and structured data.
  

Off-Page SEO

• Develop and execute a sustainable backlink acquisition and management strategy.
• Monitor backlink profiles and disavow harmful links as necessary.
• Conduct competitor backlink analysis to identify new opportunities.
  

Analytics & Reporting

• Utilize tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog to track and analyze SEO performance.
• Monitor key performance indicators (KPIs) including organic traffic, keyword rankings, click-through rates (CTR), and conversions.
• Prepare and present actionable insights and regular reports to stakeholders.
  

Additional Responsibilities

• Plan, create, and manage ad campaigns on Google Ads, Facebook, and Instagram.
• Manage social media postings, assist in content planning, and support ongoing marketing campaigns.
• Collaborate effectively with design, development, and marketing teams.
• Perform basic SEO content writing when needed.

Preferred candidate profile

• Proven experience with on-page, off-page, and technical SEO strategies.
• Hands-on experience managing Google Ads, Meta Business Suite, and other digital advertising platforms.
• Proficiency with SEO tools such as Ahrefs, SEMrush, Ubersuggest, or similar.
• Strong skills in Google Analytics, Search Console, and Google Tag Manager.
• Excellent analytical and data-driven mindset.
• Ability to prioritize multiple projects in a fast-paced environment.
• Strong communication skills and a team-oriented approach.
• Familiarity with WordPress and basic HTML is a plus

What We Offer

• Opportunity to lead SEO strategy at a growing company.
• Collaborative and dynamic work environment.
• Chance to work with cross-functional teams on impactful projects.
• Competitive salary and benefits.