Senior SEO Executive

Job Description

Lead and execute end-to-end SEO campaigns (technical, on-page, and off-page) Perform thorough keyword research, competitor analysis, and SERP landscape evaluation Develop, implement, and refine SEO strategies aligned with business goals Monitor, track, and report KPIs such as rankings, traffic, click-through rates (CTR), bounce rates, DA/PA, and conversions Conduct comprehensive technical site audits and work with developers to fix SEO issues (crawl errors, site speed, mobile optimization, structured data) Content planning and optimization for SEO-friendliness, targeting featured snippets, and rich results Manage and execute backlink acquisition campaigns through guest posting, outreach, and high-quality link-building tactics Plan and manage Google Ads (Search & Display) campaigns, including budget allocation, keyword planning, ad copy creation, A/B testing, and conversion tracking Collaborate with design, development, and content teams to implement best practices Stay up-to-date with the latest SEO trends, Google algorithm updates, and digital marketing innovations Proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc. Solid understanding of HTML, CSS, and website performance optimization Strong command over Google Ads, keyword bidding strategies, and paid campaign analytics Ability to manage multiple projects and work in a fast-paced environment Excellent written and verbal communication skills 2+ years of proven experience in SEO (with measurable achievements) _