Senior Manager - Paid Media

Job Description

We are looking for dynamic and self driven candidate to join our team. The basic role of the Senior Manager - Paid Media is to help achieve the business goals of our clients. They will be involved in executing complex B2B marketing campaigns across a variety of paid media channels (Google, Facebook, Instagram, LinkedIn & Bing). This position will play a key role in developing and planning media strategies, executing against the plan, and delivering campaign performance results. To create a cohesive marketing campaign, they will collaborate with the Sales and Content teams. Key Roles and Responsibilities: Work on projects on Paid Media SEM, Display, Social media on different clients. Apply line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business. Analyse, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance. Setting performance goals and objectives with mentor supervisor Budgets are spent within daily / monthly limits as assigned Assistance to domain seniors in studying forecasting market needs, planning executing product launches and campaigns. Learning taking up the preparation of the Monthly, Quarterly yearly digital performance with various Media Brand team Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing. Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines. Study competition and recommend /implement changes to gain edge above competition Become proficient in running Online Marketing campaigns, specializing in Pay Per Click (PPC), Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing, UAC & Shopping Campaigns. Provide oversight and work closely with the other team members to meet client goals