Senior Digital Product Manager Growth & Conversion

Senior Digital

Key Responsibilities

Product

• Develop and execute a scalable product roadmap aligned with company growth objectives across astrology, spiritual services, and e-commerce.
• Translate user insights and market trends into high-impact product features and user experiences.

AI-Enabled Growth & SEO Optimization

• Lead AI-driven SEO improvements including structural fixes (e.g., broken links), page speed enhancements, keyword optimization, and setup for AI model-based search.
• Oversee SEO specialists and web developers to implement and monitor execution.

Conversion Optimization & Landing Page

• Direct the creation of 

  multiple AI-generated landing page variations

   for the same offer to test and optimize conversions.
• Use AI tools to analyze performance, automate SEO, and personalize content for distinct visitor segments.

Digital Commerce & Monetization

• Lead the 

  integration of a new shopping cart

   with enhanced UX and payment features.
• Introduce 

  cross-sell and upsell strategies

   to improve cart value and post-purchase engagement.
• Implement conversion optimization frameworks across product and marketing funnels.

Product

• Manage the full lifecycle of user-facing digital services, including subscriptions, content bundles, and personalized service formats.
• Drive launches through collaboration with cross-functional teamscontent, design, development, and marketing.

Customer Insight & Analytics

• Conduct user research and analyze data to understand user behaviors and purchase drivers.
• Monitor KPIs across conversion, retention, revenue, and satisfaction.
• Run A/B tests and iterate based on actionable insights.

Qualifications & Requirements

Experience

• 8–10 years of experience in digital product management, growth marketing, or performance optimization.
• Experience in wellness, astrology, spirituality, or culturally rooted platforms is highly preferred.
• Proven success in optimizing user journeys and driving digital revenue at scale.

Education

• Bachelor’s degree required; MBA in Product Management or Marketing preferred.

Technical Skills

• Familiarity with AI tools for SEO, content generation, and marketing automation.
• Proficiency with analytics tools (GA4, Mixpanel), project management platforms (Jira, Asana), and A/B testing suites.
• Understanding of Agile development methodologies.

Preferred Attributes

• Passion for astrology, Indian spiritual systems, or mind-body wellness.
• Ability to lead with strategic vision while managing executional detail.
• Excellent communication, team leadership, and cross-functional collaboration skills.