2.0 - 5.0 years

3 - 7 Lacs

Noida

Work from Office

Qualifications : Graduate in Any Discipline. Google Ads Certification preferred Experience : 5+ years Key Skills : Google Google Ads, Ppc Campaigns, Keyword Research, AdWords, PPC, Ppc Management, Campaign Development, Google AdWords, Ppc Marketing, Pay Per Click About Role: Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for different Indian and International Clients. Responsibilities : End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results) Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics Drive campaign optimizations via experiments & new initiatives A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more Campaign Analytics Measure and report performances of all marketing campaigns against goals Research and analyze competitor advertising strategy and tactics Collaborate with internal teams to create landing pages and optimize the user experiences Optimize the ad copy, landing pages for better results Analyse creative performance Budget management Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests Job Qualifications and Skill Sets : Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) In-depth knowledge of Google Ads Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics Analytical approach + Data-Driven Thought Process + Optimization mindset The ability to think creatively, own things and work independently in a fast-paced environment A start-up mentality with a bias to action and the ability to flex in a fast-paced environment Competency in Excel and PowerPoint for analysis & presentations Excellent communication skills and problem-solving abilities Previous Experience : Experience in running large scale App Install campaigns Exposure and experience to lead marketing in the Middle East, International Markets SEO On-Page and Off-Page SEO optimization levers Experience with Analytics and Attribution platforms like Branch, CleverTap Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix Experience with DSPs like DV-360, In-Mobi, Revx Experience with content platforms like Taboola, Outbrain

Posted 3 weeks ago

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