Reporting & Insights - Analyst

Overview

Responsibilities

• Partner with internal and external client in their desire to create best-in-class data & analytics to support their business decisions.
• Be a passionate champion of data-driven marketing and create a data and insight-led culture across teams.
• Requirement gathering and evaluation of clients business situations in order to implement appropriate analytic solutions.
• Data management and reporting using different tools and techniques like Alteryx.
• Strong knowledge on the media metrics, custom calculations, and metrics co-relation.
• Good to have (not mandatory) data visualization using excel
• Ability to identify and determine key performance indicators for the clients.
• QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues.
• Responsible for maintaining the reporting requirements as per the delivery cadence defined by the client.
• Create and maintain project specific documents such as process / quality / learning documents.
• Able to work successfully with teams, handling multiple projects and meeting client expectations.
  

Qualifications

• Bachelors Degree required.
• 3 to 5 years experience in data management and analysis in Media or relevant domain with strong problem-solving ability
• Good analytical ability and logical reasoning with hands on experience in MCI is a must.
• Good experience of MS Excel required
• Experience in data visualization and report generation using Power BI and other tools like Tableau, SQL would be beneficial.
• Familiarity with Google Cloud Platform would be good-to-have
• Knowledge of media/advertising is beneficial but not mandatory
• Strong written and verbal communication
• Familiarity working with large data sets and creating cohesive stories
• Understanding of media domain and channels like Display, Search, Social, Competitive
• Experience of creating tables in database like AWS, Google Big Query etc
• Familiarity with data platforms like Double Click Campaign Manager, DV360, SA360, MOAT, IAS, Facebook Business Manager, Twitter, Innovid, Sizmek, Kenshoo, Nielsen, Kantar, MediaMath, Prisma, AppNexus