Regional Visual Merchandiser

5 - 9 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As a Regional Visual Merchandiser at our company based in Gurgaon, you will play a crucial role in translating brand vision into tangible visual experiences within the beauty and skincare sector. With 5-8 years of experience in Visual Merchandising, specifically in Beauty/Skincare/Retail, you will be responsible for leading and implementing in-store visual merchandising strategies across our Retail and Distribution Trade channels. Your key responsibilities will include executing Go-To-Market plans for new product launches and promotional campaigns, leading Visual Changeovers and seasonal updates in alignment with marketing and brand guidelines, implementing local trade activations and brand visibility initiatives, managing SIS (Shop-in-Shop) setups and makeovers, developing effective planograms for various store formats, conducting regular VM Audits for quality control, overseeing New Store Openings, and collaborating with cross-functional teams for seamless execution. To excel in this role, you should bring proven experience in retail & distribution Visual Merchandising within beauty, skincare, or lifestyle categories. Your keen eye for design, understanding of consumer behavior and retail display psychology, strong executional skills, excellent communication and coordination abilities, and willingness to travel extensively will be essential in driving the success of our visual merchandising initiatives. About the Company: Founded in 2011, Purplle has established itself as one of India's leading omnichannel beauty destinations, transforming the way millions of customers shop for beauty products. With a wide range of brands, products, and a large user base, Purplle has created a platform that seamlessly integrates online and offline shopping experiences. In 2022, Purplle expanded its presence by introducing offline touchpoints and exclusive stores, further strengthening its position in the market. Purplle's commitment to providing a technology-driven, hyper-personalized shopping experience sets it apart from others in the industry. By leveraging user personas, virtual makeup trials, and personalized product recommendations, Purplle ensures a unique and customer-centric approach to beauty shopping. In 2022, Purplle achieved unicorn status, supported by a group of esteemed investors. With a dedicated team and a vision to revolutionize the beauty landscape in India, Purplle is poised to lead the industry forward.,

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