Regional Marketing Lead

Regional Marketing Lead

Key Responsibility Areas (KRAs):

. Regional Campaign Planning & Execution

• Lead store-level and regional marketing campaigns tailored to local customer behavior, product focus, and cultural events.
• Develop localized campaign themes, taglines, and creative briefings for regional launches or offers. ATL/BTL Coordination
• Plan and execute ATL (Above-the-Line) media (newspapers, FM radio, regional print) and BTL (Below-the-Line)media (flyers, kiosks, in-store branding) with the help of local agencies.
• Negotiate cost-effective media spots and placements for each region and festival period.

New Store Launch Marketing

• Lead launch marketing activities for new stores including pre-buzz creation, invitation, inauguration day activities, local influencer presence, and post-launch visibility.
• Ensure optimal media-mix deployment during launches in coordination with sales and creative teams.

Zonal Team Collaboration

• Coordinate closely with Regional Sales Heads and Store/Service Managers to understand regional needs, sales objectives, and customer footfall trends.
• Customize marketing collaterals and communication flow accordingly.

Hyperlocal Campaign Syncing

• Integrate digital channels (Google Ads, WhatsApp, Facebook region pages) with physical marketing (posters, in-store branding) to create consistent hyperlocal narratives.
• Launch store-level festive and product-push campaigns across both digital and offline touchpoints.

Calendar & Visibility Management

• Maintain a monthly seasonal and festival retail marketing calendar for each zone.
• Track execution timelines, vendor deliverables, and performance metrics aligned to campaign peaks.

Merchandising & Audit Oversight

• Conduct periodic store merchandising audits for branding consistency, signage visibility, and hygiene.
• Prepare detailed visibility audit reports, with scoring and actionable feedback per store/region.

Local Data & Performance Reporting

• Collect store-level campaign performance data – footfall, inquiries, visual merchandising status, and event leads.
• Submit region-wise marketing activity scorecards monthly to marketing leadership and sales heads.