Quick Commerce Ads Specialist

Job Title:

Job Overview:

Quick Commerce Ads Specialist

Key Responsibilities:

• Plan, execute, and optimize ad campaigns across quick commerce platforms (Blinkit Ads, Instamart Promotions, Zepto Sponsored Listings, etc.)
  
• Liaise with platform account managers to leverage ad credits, betas, and promotional opportunities.
  
• Monitor campaign performance metrics: CTR, ROAS, CVR, CPM, ACoS, etc.
  
• Conduct keyword research, audience segmentation, and competitor analysis.
  
• Coordinate with content/design teams for creative development (banners, copy, product shots).
  
• Regularly A/B test ad formats, creatives, and placements.
  
• Allocate budgets effectively across platforms and SKUs based on ROI.
  
• Build dashboards and generate performance reports for internal and external stakeholders.
  
• Stay updated on platform changes, algorithm updates, and new ad features.
  

Requirements:

• 2-5 years of experience in performance marketing, preferably with focus on quick commerce or marketplace ads (Amazon, Flipkart, etc.)
  
• Hands-on experience with advertising dashboards on Blinkit, Instamart, Zepto, or similar.
  
• Strong analytical skills and experience with Excel/Google Sheets, Looker Studio, or other BI tools.
  
• Ability to work cross-functionally with category, design, and sales teams.
  
• Excellent communication and negotiation skills.
  
• Bachelors degree in Marketing, Business, or related field. MBA is a plus.
  

Preferred Skills:

• Experience managing ads on other marketplaces (Amazon, Flipkart, BigBasket).
  
• Familiarity with FMCG or D2C brands.
  
• Understanding of regional language targeting and hyperlocal promotions.
  
• Knowledge of attribution modeling and third-party analytics tools.
  

What You’ll Get:

• Exposure to India's fastest-growing e-commerce channels.
  
• Direct impact on sales growth and brand performance.
  
• Collaborative and agile work environment.
  
• Competitive salary + performance bonuses.