Public Relations Officer

1. Public Communication & Image Management Represent the school to the public, media, and community. Develop and maintain a positive image of the school. Write press releases, newsletters, and media statements. 2. Media Relations Serve as the point of contact for media inquiries. Arrange press conferences, interviews, and media visits. Build and maintain relationships with local media outlets. 3. Internal Communications Communicate important updates to students, staff, and parents. Coordinate announcements and updates through school channels (emails, bulletins, etc.). Help manage crisis communication during emergencies. 4. Event Promotion & Coordination Promote school events like open houses, sports meets, graduation, and cultural programs. Assist in organizing and covering these events (photography, media coverage, social media posts). 5. Social Media & Digital Presence Manage the schools social media accounts and website updates. Post regular content showcasing student achievements, school news, and announcements. Monitor public feedback and respond professionally. 6. Community & Stakeholder Engagement Build relationships with parents, alumni, local authorities, and education boards. Act as a liaison between the school and external stakeholders. Encourage community participation in school programs. 7. Branding & Marketing Assist with school branding, brochures, and promotional materials. Support student recruitment efforts by promoting the school's strengths. 8. Feedback & Reputation Monitoring Collect feedback from parents, students, and staff to improve school communication. Monitor the school's reputation online and offline. Additional Expectations: Maintain confidentiality and professionalism. Be proactive, organized, and responsive under pressure. Ensure that all communications align with the schools values and vision.