Project Coordinator (BTL Activation Coordination)

We are looking for a dynamic Project coordinator to lead the planning and execution of experiential and on-ground marketing programs. This role is key to bringing the Montzo Life brand to life through immersive customer experiences, pop-ups, collaborations, and regional activations. You will build meaningful connections between the brand and its target audiences through strategic below-the-line initiatives. Key Responsibilities Strategy & Planning Develop and execute BTL marketing strategies aligned with Montzo Life’s brand objectives. Identify key customer touchpoints and design engagement programs (e.g., pop-ups, fashion kiosks, street campaigns, college activations, influencer seeding events, etc.). Execution & Operations Coordinate all logistics related to activations – vendors, materials, staffing, setup, and permits. Manage timelines, budgets, and deliverables for each activation. Collaborate with internal teams (design, digital, PR) and external agencies for seamless execution. Brand Collaboration & Local Engagement Partner with local influencers, artists, and communities for co-branded events and campaigns. Support seasonal collection launches through experiential activities. Compliance & Representation Ensure brand standards are upheld across all BTL initiatives. Represent Montzo Life with professionalism in all on-ground activities. Requirements 3+ years in BTL/event/activation marketing (preferably in fashion, lifestyle, or youth-centric brands) Strong project management and multitasking skills Excellent communication and negotiation abilities Ability to travel frequently and work flexible hours as needed Creative mindset with hands-on approach Bachelor’s degree in Marketing, Business, or related field (preferred) Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Day shift Language: English (Preferred) Work Location: In person