Product Manager - Cross-Sell & Upsell

Job Overview:

• Product Development & Strategy

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Lead the development and enhancement of Axis Max Life Insurances digital products across e-commerce platforms, including websites and mobile apps.

Define and execute the product roadmap in alignment with business goals, customer needs, and market trends.

Collaborate with stakeholders to prioritize features and ensure that digital products meet customer expectations and deliver business value.

• Cross-Sell & Upsell Strategy:

Analyse, Design and implement targeted cross-sell and upsell campaigns using customer segmentation, behaviour patterns, and lead maturity.

Collaborate with various teams in designing the Journeys and integrations (e.g.riders, top-up plans).

Monitor campaign performance; iterate based on conversion trends and agent feedback.

• Servicing:

Analyze customer interactions and identify high-impact servicing needs (e.g., policy copy, nominee update, premium payments, renewals).

Design automation workflows (chatbot, IVR, email/SMS) to enable self-service and reduce TAT.

Track and ensure delivery of servicing and sales-enablement projects within committed timelines, scope, and budgets.

Collaborate with tech, product, and operations teams to remove bottlenecks and accelerate go-lives.

Maintain risk logs, mitigation plans, and post-deployment performance assessments.

• Release Management

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Own the end-to-end release management process, ensuring smooth and timely product releases, including managing release schedules, coordination with engineering and QA teams, and ensuring product readiness for launch.

Oversee the successful rollout of new features and product updates, managing risks and ensuring minimal disruption to the user experience.

Develop and manage detailed release plans, track progress, and communicate release status to all relevant teams.

Ensure that all product releases are well-documented, tested, and meet regulatory and quality standards before going live.

• Customer-Centric Focus

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Lead customer research, usability testing, and feedback collection to continuously improve the user experience and refine the product offering.

Use data-driven insights, A/B testing, and customer feedback to identify opportunities for optimization and new feature development.

• Cross-functional Collaboration

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Work closely with development, design, marketing, sales, and operations teams to deliver seamless product launches and updates.

Collaborate with the UX/UI design team to ensure the product interface is intuitive and provides an outstanding customer experience.

Ensure alignment of product goals across teams, and communicate effectively to stakeholders regarding product progress, challenges, and updates.

• Agile Project Management

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Lead and participate in Agile ceremonies (sprints, stand-ups, retrospectives) to drive product development and ensure timely delivery of features.

Maintain and prioritize the product backlog, ensuring that the most impactful features and enhancements are delivered on time.

Qualifications:

• Educational Background

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• Bachelor's degree in Business, Marketing, Engineering, Computer Science, or a related field. An MBA or equivalent advanced qualification is a plus.

• Experience

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• 6-8 years of experience in product management, preferably in e-commerce, digital products, or consumer technology.
• Proven experience in release management, including managing product launches and ensuring seamless deployment.
• Experience in financial services, insurance, or a similar highly regulated industry is a plus.
• Proven experience in managing lead-to-sale journeys with measurable results.
• Strong understanding of CRM platforms (e.g., Salesforce, Leadsquared, Zoho) and dialer technologies.
• Experience with chatbot platforms

• Skills

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• Strong understanding of e-commerce platforms, digital product management, and customer journey mapping.
• Excellent project management skills, with experience leading cross-functional teams to successfully launch products.
• Expertise in release management, including planning, scheduling, testing, and post-launch support.
• Proficiency in using product management and project management tools (e.g., Jira, Aha!, Confluence, Trello).
• Analytical mindset with comfort in using dashboards and drawing actionable insights.
• Strong written and verbal communication skills, with the ability to clearly convey technical concepts to non-technical stakeholders.

• Core Competencies

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• Customer-first mindset with a passion for delivering exceptional user experiences.
• Strong analytical skills with the ability to turn data insights into actionable product decisions.
• Ability to lead teams in an Agile environment, manage multiple priorities, and drive results.
• Excellent collaboration and interpersonal skills, able to work effectively with diverse teams and stakeholders.

Preferred Skills

• Experience with A/B testing, conversion rate optimization (CRO), and other digital product optimization techniques.
• Familiarity with Agile/Scrum methodologies and tools such as Jira, Confluence, and other sprint management tools.
• Experience in the financial services or insurance industry is highly preferred.