Posted:2 weeks ago|
Platform:
Work from Office
Full Time
Job Summary/ Your Role in a Nutshell: The ideal candidate should have a strong understanding of digital marketing strategies, performance metrics, and optimization techniques to ensure the efficient allocation of media spend and achievement of KPIs.The Paid Media Specialist is responsible for planning, executing, and optimizing paid digital campaigns across various platforms to drive brand awareness, lead generation, and sales conversions. What you'll do: Develop, manage, and optimize paid media campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other channels Identify and execute optimization recommendations to increase campaign ROI Create landing pages using tools like Unbounce Prepare reports on campaign performance for stakeholders, offering clear and actionable recommendations Stay up-to-date and implement industry trends, platform updates, and best practices in paid media Design and implement a strategic approach to search engine marketing Conduct keyword research, audience targeting, and A/B testing to improve campaign effectiveness continuously. Collaborate with the creative and content teams to produce compelling ad copy and visual assets What you need: Bachelors degree in Marketing, Advertising, and business with 2+ years of hands-on experience in PPC (Pay-per-Click) advertising Experience in creating and running campaigns for IT services Strong keyword research skills Ability to create landing pages using any of the marketing tools such as Unbounce, Hubspot, LeadSquared Proven track record in handling multiple campaigns at a time Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms Strong analytical skills and the ability to interpret data to make informed decisions Ability to work in a fast-paced environment with strong attention to detail and multitasking abilities
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