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2.0 - 4.0 years
5 - 6 Lacs
Pune, Hinjewadi-Wakad Road
Work from Office
Responsibilities: 1. Create a media plan tailored to the client's requirements, including projections aligned with the defi ned goals. 2. Execute effective digital advertising campaigns across multiple platforms, including Google Ads, Meta (Facebook and Instagram), LinkedIn, and other relevant channels. 3. Conduct thorough keyword research, audience targeting, and competitor analysis to prepare campaign strategies and optimize ad performance. 4. Set up and monitor campaign budgets, bids, and targeting parameters to optimize campaign performance and ROI. 5. Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for continuous improvement. 6. Conduct A/B testing and implement conversion tracking to optimize landing pages and improve campaign outcomes. 7. Stay updated with industry trends, platform updates, and best practices to ensure campaigns are leveraging the latest tools and strategies. 8. Collaborate with cross-functional teams, including designers, copywriters, and analytics specialists, to ensure seamless campaign execution. 9. Create compelling Ad communication to maximize click-through rates and conversion rates. Requirements : 1. Bachelors/Masters degree in Engineering, Marketing, Advertising, or a related fi eld. 2. Proven experience as a Campaign Manager, running successful digital advertising campaigns for brands in the Education/Healthcare/ Real-estate industries 3. Strong analytical skills and profi ciency in analyzing campaign data, tracking KPIs, and providing actionable insights. 4. Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign performance to clients.
Posted 1 day ago
2.0 - 7.0 years
7 - 8 Lacs
Pune
Work from Office
Key Responsibilities : Project Success Ratio : Ensure that the PPC projects meet client CPL/CPA expectations, monitor and report monthly success rates, and submit performance reports to the PPC Team Lead. CostMetrics Adherence : Ensure CPC, CPL, and CPA metrics meet client commitments, keep deviations within 20%, and report discrepancies and corrective actions to the team lead and stakeholders. CampaignOptimization and Hygiene Process Compliance : Perform optimization and hygiene checks before launching campaigns, adhere to established processes, and document and report steps and results to the team lead and Account Director. Project Management : Execute Projects, with high-priority ones assigned to the Senior PPC Executive, ensuring all projects meet deadlines and performance goals while providing regular updates to the team lead and account director. Performance Analysis and reporting : Analyze campaign performance using analytics tools to track key metrics like CTR, CPC, and ROAS, and submit monthly performance summaries to management on time. Collaboration and Communication : Collaborate with marketing teams to align PPC campaigns with overall strategies and address client concerns to maintain high satisfaction. TrendAnalysis and Adaptation : Stay current with PPC and digital marketing trends, adapt strategies based on industry insights, incorporate one new trend each quarter, and report on its e ectiveness. Experience : 2+yearsin PPC management with a proven track record of optimizing high-performing campaigns across multiple platforms and implementing strategic improvements. Skills : Expertise in managing and optimizing PPC campaigns across multiple platforms. Advancedanalytical skills for interpreting data and improving ROI. Proficient in budget management and maximizing PPC investment. Ability to craft compelling ad copy and creative assets. Strongleadership in collaborating with cross-functional teams. Skilled in advanced A/B testing, bidding strategies, and campaign optimization. Requirements Additional Requirements: Adaptswiftly to evolving PPC strategies and proactively resolve issues. Manageclient and team relationships to ensure smooth collaboration. Usecreative thinking to develop and execute impactful PPC strategies. Overseecampaign performance and guide the team to achieve strategic goals. Promoteteamwork and ensure e ective coordination across functions
Posted 4 weeks ago
1.0 - 6.0 years
6 - 16 Lacs
Noida, Gurugram, Delhi / NCR
Hybrid
Role & responsibilities Hands-on experience on performance-oriented Google Ads campaigns and other mediums like Bing, Facebook, LinkedIn, Instagram, Twitter,you tube marketing. Hands on experience on native marketing well versed with different tool in a market like Taboola, Quora. Experience in managing large scale performance based PPC campaigns on enterprise level PPC management platforms Preferred candidate profile Proven PPC skills, optimization techniques, and bid management. Experience with a content management system (e.g. WordPress). Sound knowledge of online analytics tools (e.g. Google Analytics, Web Trends, Tableau). Familiarity with various online marketing platforms (e.g. Facebook, AdWords, Yahoo). Content networks (ex. Taboola/Outbrain/Colombia) Salary :Not a constraint for right candidate Facilities :Free pickup and drop facility from Nearest metro Station
Posted 1 month ago
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