Google Ads Specialist (Digital Marketing Agency) Shamoor Media Group - Result Driven Digital Marketing. BBC Featured. South East Asia, Gulf, UK, US

2.0 - 6.0 years

0 Lacs

delhi

On-site

As a Google Ads Specialist with at least 2 years of experience in a digital marketing agency, you will play a crucial role in developing, implementing, and managing paid advertising campaigns on Google Ads for a variety of clients and industries. You will collaborate closely with the strategy and creative teams to ensure that the campaigns are ROI-focused and drive traffic, leads, and sales effectively. Your key responsibilities will include planning, executing, and optimizing Google Ads campaigns across different platforms such as Search, Display, YouTube, Performance Max, and Shopping. You will conduct thorough keyword research, audience targeting, and competitor analysis to enhance campaign performance. In addition, you will be responsible for developing and testing ad copy and creative assets to maximize results while monitoring key performance metrics like CTR, CPC, CPA, and ROAS to make necessary adjustments in the strategy. Furthermore, you will manage campaign budgets, pacing, and forecasting while tracking conversions through Google Analytics and Google Tag Manager. As a Senior Google Ads Specialist, you will also have the opportunity to lead, support, and provide training to junior PPC executives or team members as required. Collaboration with internal departments such as SEO, Design, and Account Management is essential to ensure cohesive campaign strategies. To excel in this role, you must possess a minimum of 2 years of experience in running Google Ads campaigns within a digital marketing agency setting. Demonstrated proficiency in managing multiple client accounts across various industries is essential, along with prior experience in mentoring junior PPC staff. Expertise in utilizing Google Ads, Google Analytics, Google Tag Manager, and Data Studio is required, and possessing Google Ads Certifications (Search, Display, Shopping) would be advantageous. An analytical mindset, strong communication skills, and client-facing confidence are crucial for success in this role. The ability to translate data into actionable strategies, meet deadlines, and deliver results in a fast-paced environment is essential. Keeping abreast of new trends, updates, and features within the Google Ads ecosystem is also pivotal to ensure campaign effectiveness and relevance. Your role will involve providing clear and insightful reports with actionable recommendations to drive continuous improvement in campaign performance.,

Posted 2 weeks ago

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