Performance Marketing Manager

Job Title: Associate/SME Performance Marketing Executive

Location: Remote (Anywhere in India only)

Shift Time: 9:00pm to 6:00am IST

Job Summary: The Performance Marketing Associate/SME will be responsible for leading our Clients Performance Marketing campaigns across platforms such as Google Ads, Facebook/Meta Ads, LinkedIn Ads, overseeing a monthly budget. This includes developing and implementing campaigns, optimizing current campaigns, and leading and developing a team of analysts with the intent of building a funnel of demand.

Job Duties:

• Track, analyze, and report on key KPIs (CTR, ROAS, CPA, Conversion Rate, etc.) for multiple client ad accounts.
• Create weekly/monthly performance reports, highlighting trends and actionable insights.
• Provide recommendations based on data-driven insights to optimize campaign performance.
• Use Google Sheets, Looker Studio, or other analytics tools to automate and visualize reports.
• Set up and launch campaigns across Meta, Google Ads, and TikTok
• Manage ad group/ad set structuring, budget allocation, and audience targeting.
• Ensure proper pixel tracking, UTM tagging, and conversion tracking.
• Assist in A/B testing of creatives, audience segments, and bidding strategies

Qualification

• Strong experience in planning & delivery for performance-based clients for B2C brands.
• Education: Graduate in any streams.
• 2 to 6 years of experience in performance marketing
• Hands on experience on Google platforms AdWords (Search, Display, YT) / DV 360, Social Media Platform such as Facebook Ads Manager, Power Editor.
• Good to have experience with Amazon (AMS) & Flipkart advertising platform.
• Good to have experience on any programmatic / trading platform.
• Performance marketing (Google Ads + Meta, Tik-Tok is a plus)
• Familiarity with ad platforms (Meta, Google Ads)
• Reporting of key KPIs from ad platforms and analyzing the data to provide key account insights and KPIs
• In depth knowledge of campaign setups, ad set/ad group setup and ad launches
• Excellent communication skills
• Good analytical skills.
• • Keeps attention to detail.
• Should be a good Team player.
• Good PowerPoint & excel knowledge.

Perks & Benefits:

WFH

Incentives & Allowances

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