3 - 5 years

4 - 8 Lacs

Posted:4 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Plan, launch, and manage paid campaigns across Google Ads (Search, Display, Shopping) and MetaAds (Facebook, Instagram) to achieve revenue, ROAS, and CAC targets.
  • Manage and optimize PPC campaigns to ensure maximum efficiency and scale.
  • Track, measure, and report campaign performance using Google Analytics / GA4, ensuring accurateattribution and data-driven decision making.
  • Drive continuous improvement through A/B testing of creatives, copy, targeting, and biddingstrategies.
  • Collaborate with the creative, product, and tech teams to ensure alignment of marketing initiativeswith business goals.
  • Stay updated on emerging trends, tools, and best practices in D2C performance marketing.

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