Outdoor Institutional & Corporate Sales

**Introduction:**

Join MCTA, a leading institution in digital marketing education, as an Executive/Senior Executive in our Outdoor Institutional & Corporate Sales team. This pivotal role is crucial for driving sales growth by identifying market opportunities and expanding our student base. You will collaborate closely with the Director to shape and execute strategies that will enhance our business footprint across

**Key Responsibilities:**

- Identify and develop new market opportunities to significantly increase sales for MCTA.

- Collaborate with other institutes and career counselling centres to promote our channel

partnership program.

- Visit colleges, engage with Heads of Departments (HODs) and Principals to secure seminar

slots for Digital Marketing presentations.

- Organize and conduct seminars in colleges to attract prospective students for MCTA Digital

Marketing courses.

- Establish corporate tie-ups with digital marketing agencies and companies to offer

discounted rates on courses for their employees.

- Execute Above The Line (ATL) and Below The Line (BTL) activities including stall promotions,

events, and promotional seminars.

- Build and maintain relationships with digital marketing heads/corporate marketing leaders

to generate business opportunities for corporate training programs.

- Collect databases of students from college seminars and facilitate the admissions process.

- Collaborate closely with the Director to devise effective sales/marketing strategies and

ensure successful execution.

**Required Skills:**

- Proven experience in sales or business development, preferably in an educational or

corporate training environment.

- Excellent communication skills, both written and verbal, with the ability to engage diverse

stakeholders effectively.

- Strong networking abilities with a focus on building long-lasting professional relationships.

- Highly organized with excellent time management skills; able to handle multiple priorities

simultaneously.

- Familiarity with digital marketing concepts is a plus but not mandatory; willingness to learn

is essential.