Job Summary: The Marketing Executive will spearhead the execution of on-ground marketing activities, ensuring maximum brand exposure and consumer engagement. This role demands a hands-on approach to BTL initiatives, event planning, managing event coverage (experience in photo & videography for events is crucial) and collaboration with internal teams and external partners to ensure the successful launch of the brand. We are looking for a dynamic Marketing Executive who can handle our social media presence in-house along with digital content ideation, copywriting, and engagement tracking. This hybrid role is perfect for someone who is both a strategic thinker and a hands-on executor in marketing, photography, video editing and content creation. Key Responsibilities: BTL & Event Marketing: • Design, implement, and manage BTL marketing strategies, including sampling activities, trade promotions, and retail activations. • Organize and oversee brand events such as product launches, sponsorships, and local community activities. • Develop relationships with local businesses, event organizers, and agencies to optimize promotional opportunities. • Monitor brand presence at events, ensuring adherence to brand guidelines and standards. • Manage logistics, inventory, and budgets for promotional materials and activities. Event Coverage, Social Media & Digital Content Creation: • Capture high-quality photos and videos at brand events and activations. • Edit and produce engaging social media content (images, reels, and short-form videos). • Maintain an archive of digital assets for marketing use. • Day-to-day management of Pocari Sweat India’s social media accounts, including content planning, posting, and engagement. • Develop creative content, including captions, blog posts, and short-form videos for digital marketing. • Analyze social media trends, audience insights, and campaign performance to optimize engagement. • Respond to customer inquiries and feedback across digital platforms to maintain brand reputation. Requirements: • Bachelor’s degree in marketing, Communications, or a related field. • 1-3 years of experience in marketing, with a focus on BTL activities, social media, content creation, photography, and video editing. • Proficiency in photography & videography with experience in editing software. • Ability to multitask, manage projects independently, bring fresh, creative ideas to the table, and stay updated on digital marketing trends. • Strong writing skills with the ability to create engaging content for different platforms. • Familiarity with social media tools like Instagram, Facebook, LinkedIn, and basic analytics. • Knowledge of Mumbai and Pune markets is an advantage. • A creative mindset with an eye for branding and storytelling. • Sharing your social media handles and portfolio is mandatory. Shivani Patil - +91 86554 51558

Marketing Executive (Medical) Pune Job Summary: Otsuka Nutraceutical India Pvt. Ltd. is looking for a dynamic and motivated Marketing Executive (Medical) to join our marketing team in Mumbai / Pune. The ideal candidate will have a strong educational background in the life sciences or pharmaceutical domain, along with a passion for marketing and fieldwork in the healthcare and nutraceutical sector. Key Responsibilities: Conduct field marketing activities to promote the company’s pharmaceutical and nutraceutical products. Build and maintain strong relationships with healthcare professionals, chemists, and distributors. Provide regular feedback on market trends, competitor activities, and customer needs. Ensure timely reporting and documentation as per company norms. Eligibility Criteria : Educational Background: Bachelor’s degree in pharmacy or science will be preferred. Additional qualifications in Marketing will be an added advantage. Experience: Willingness to work in field marketing is essential. Experience as a Medical Representative (MR) is highly preferred. Candidates must have prior field marketing experience in Pharmaceutical , Nutraceutical , or B2C industries. Other Requirements: Good communication and interpersonal skills. Ability to work independently and travel within the territory. Ms. Shivani Patil +91 86554 81558