Marketing Executive - Social Media

Job Summary:

The Marketing Executive will spearhead the execution of on-ground marketing activities, ensuring maximum brand exposure and consumer engagement. This role demands a hands-on approach to BTL initiatives, event planning, managing event coverage (experience in photo & videography for events is crucial) and collaboration with internal teams and external partners to ensure the successful launch of the brand. We are looking for a dynamic Marketing Executive who can handle our social media presence in-house along with digital content ideation, copywriting, and engagement tracking. This hybrid role is perfect for someone who is both a strategic thinker and a hands-on executor in marketing, photography, video editing and content creation.

Key Responsibilities:

BTL & Event Marketing:

• Design, implement, and manage BTL marketing strategies, including sampling activities, trade promotions, and retail activations.

• Organize and oversee brand events such as product launches, sponsorships, and local community activities.

• Develop relationships with local businesses, event organizers, and agencies to optimize promotional opportunities.

• Monitor brand presence at events, ensuring adherence to brand guidelines and standards.

• Manage logistics, inventory, and budgets for promotional materials and activities. Event Coverage, Social Media & Digital Content Creation: • Capture high-quality photos and videos at brand events and activations.

• Edit and produce engaging social media content (images, reels, and short-form videos).

• Maintain an archive of digital assets for marketing use.

• Day-to-day management of Pocari Sweat India’s social media accounts, including content planning, posting, and engagement.

• Develop creative content, including captions, blog posts, and short-form videos for digital marketing.

• Analyze social media trends, audience insights, and campaign performance to optimize engagement.

• Respond to customer inquiries and feedback across digital platforms to maintain brand reputation. Requirements:

• Bachelor’s degree in marketing, Communications, or a related field.

• 1-3 years of experience in marketing, with a focus on BTL activities, social media, content creation, photography, and video editing.

• Proficiency in photography & videography with experience in editing software.

• Ability to multitask, manage projects independently, bring fresh, creative ideas to the table, and stay updated on digital marketing trends.

• Strong writing skills with the ability to create engaging content for different platforms.

• Familiarity with social media tools like Instagram, Facebook, LinkedIn, and basic analytics.

• Knowledge of Mumbai and Pune markets is an advantage.

• A creative mindset with an eye for branding and storytelling.

• Sharing your social media handles and portfolio is mandatory.

Shivani Patil - +91 86554 51558