OTA - Head of Tours & Experiences

Job Summary:

Key Responsibilities:

Lead Soctrip's Tours vertical as P&L owner, building a marketplace for tour guides and travel agencies to list customized tours, achieving $100M annual GMV while establishing Soctrip as India's premier tours and experiences platform. 

• Lead the entire OTA team and drive strategic direction for OTA growth 
• Set performance targets, manage budgets, and oversee partner development and campaign success 
• Develop and execute OTA sales and marketing strategy 
• Manage high-level partnerships with OTA platforms 
• Supervise all sub-teams: Sales, Admin, Campaign, and Support 
• Analyze OTA performance reports and optimize KPIs 
• Ensure confidentiality of seller information; take full responsibility for any damage caused to sellers/partners/users or Soctrip 
• Do not use personal contact information (including phone numbers, email addresses, social media accounts, messaging apps, etc.) to communicate with sellers/partners/users. Only use company-approved contact details for sellers/partners/users communication and support during your employment with Soctrip and Hahalolo 

Requirements:

• Education

  : Bachelor's degree in Tourism, Business, or related field; MBA preferred 

• Experience

  : 8-10 years in tours/activities industry with 5+ years in leadership 

• Technical Skills

  :  

1. Understanding of tour marketplace platforms (Viator, GetYourGuide, Klook) 
2. Knowledge of tour guide licensing and certification requirements 
3. Experience with experience management systems 
4. Understanding of commission-based marketplace models 

Key Competencies:

• Proven track record of building tour guide networks (500+ guides) 
• Experience with tour operator associations (IATO, TOAI, ATOAI) 
• Understanding of tour types (cultural, adventure, food, private tours) 
• Knowledge of tourist destinations across India 
• Experience with 20-30% commission marketplace models 

Performance Metrics:

• Monthly GMV target: $8.3 million 
• Tour guide onboarding: 200+ monthly (150 individual guides, 50 agency tours) 
• Average commission: 20-25% 
• Tour quality rating: 4.5+/5 
• Repeat booking rate: 30%+ 

Benefits:

• Dynamic and friendly global start-up work culture
• Competitive salary with regular performance reviews
• Fun team activities: monthly birthdays, events, and gifts
• Annual team building and company outings
• Supportive environment during personal or health-related situations
• Paid leave and other benefits as per company policy