3.0 - 8.0 years

4 - 8 Lacs

Bengaluru

Work from Office

Job Title: SEO Manager 6 Days Working Job Summary We are seeking a results-driven and detail-oriented SEO Manager to lead and execute our search engine optimization strategy. The ideal candidate will have deep expertise in SEO best practices, technical SEO, keyword research, and analytics, and will be responsible for improving organic search visibility, traffic, and conversions across all digital platforms. Key Responsibilities Develop and execute end-to-end SEO strategies (technical, on-page, and off-page) to increase organic traffic and improve SERP rankings for ethnic fashion categories (e.g., sarees, lehengas, kurta sets, etc.) Conduct keyword research specific to Indian ethnic fashion trends, festive shopping behavior, regional demand, and occasion-based searches Optimize product/category pages, blogs, look books, and landing pages for search engines and shoppers alike Collaborate with content and creative teams to develop SEO-friendly product descriptions, meta tags, blog articles, and seasonal campaign pages Implement technical SEO audits and ensure site speed, crawlability, structured data, and mobile optimization Track and report SEO performance using tools like Google Search Console, GA4, SEMrush, Ahrefs, etc. Monitor competitors, industry trends, and algorithm updates; recommend strategies to stay ahead in the fashion retail landscape Work with web developers to improve site architecture and navigation aligned with user intent and search demand Lead backlinking efforts through influencer/blogger outreach, fashion publications, and PR collaborations Optimize for voice search and local SEO (for offline stores) Qualifications & Skills Bachelor degree in Marketing, Communications, IT, or related field 4+ years of hands-on SEO experience (in-house or agency) Experience optimizing multilingual or regional content (Hindi/Tamil/Telugu/Bengali SEO is a plus) Passion for fashion and understanding of Indian traditional wear and seasonal trends Strong knowledge of search engine algorithms and ranking factors Experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, Screaming Frog, Moz, etc. Proficiency in HTML, CSS, and JavaScript is a plus Understanding of CMS platforms (e.g., WordPress, Shopify, Magento) Strong analytical skills and attention to detail Excellent verbal and written communication skills Ability to manage multiple projects in a fast-paced environment Preferred Skills Experience in eCommerce SEO Knowledge of international/multilingual SEO strategies Familiarity with CRO, content marketing, and social media integration

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