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5.0 - 9.0 years

0 - 0 Lacs

bangalore, kochi

On-site

Senior User Acquisition Specialist-Kochi-5+years Job Category: digital marketing Job Type: Full Time Job Location: Kochi/Bangalore Salary: 10-20LPA Years of Experience: 5+ We are seeking a Senior User Acquisition Specialist with a passion for driving GROWTH through innovative strategies and execution. Heres your opportunity to get involved with an innovative gaming company building free-to-play casino games (mobile and web) for some of the largest casinos in the world. Reporting to the Analytics team, youll be at the forefront of accelerating the growth of our ever-expanding lineup of mobile and desktop games-12 titles and counting! WHAT YOULL BE DOING Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads. Build, track, and optimize UA campaigns Upload new creative to the content library Develop performance reports and communicate results to partners Analyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaigns Work with India engineering team to ensure accurate attribution and report generation Direct and participate in analytics and tracking implementation tasks Lead and mentor junior team members, providing guidance and support on campaign strategies and execution Coordinate cross-functional efforts across marketing, creative, analytics, and product teams Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness Contribute to strategic decision-making and resource planning to scale UA efforts efficiently SKILLS YOULL NEED 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred) Demonstrated team leadership experience, including mentoring and guiding team members Entrepreneurial mindset with willingness and ability to own it You want to be THE BEST UA Specialist in the industry Experience working in the social/mobile freemium game industry Excellent data analysis skills and experience working in a metrics-driven role Practical working knowledge of tracking technologies, methods and UA KPIs Exposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc Ability to optimise available budgets to get desired results Ability to analyse the data from the attribution platforms and present the results. Exposure to Looker studio, etc preferred Understanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads) Highly organized and attention to detail Strong math skills Self-starter with a problem-solving attitude with and without direction Passion for staying up to date with UA techniques, strategy, audience building and targeting Bachelors/Masters degree in math, marketing or finance

Posted 2 days ago

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5.0 - 10.0 years

0 - 0 Lacs

bangalore

On-site

user acquisition experience in mobile games Job Category: Design Engineer Job Type: Full Time Job Location: Bangalore Salary: 17-20lpa Years of Experience: 5-10yrs WHAT YOULL BE DOING Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads. Build, track, and optimize UA campaigns Upload new creative to the content library Develop performance reports and communicate results to partners Analyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaigns Work with India engineering team to ensure accurate attribution and report generation Direct and participate in analytics and tracking implementation tasks Lead and mentor junior team members, providing guidance and support on campaign strategies and execution Coordinate cross-functional efforts across marketing, creative, analytics, and product teams Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness Contribute to strategic decision-making and resource planning to scale UA efforts efficiently SKILLS YOULL NEED 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred) Demonstrated team leadership experience, including mentoring and guiding team members Entrepreneurial mindset with willingness and ability to own it You want to be THE BEST UA Specialist in the industry Experience working in the social/mobile freemium game industry Excellent data analysis skills and experience working in a metrics-driven role Practical working knowledge of tracking technologies, methods and UA KPIs Exposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc Ability to optimise available budgets to get desired results Ability to analyse the data from the attribution platforms and present the results. Exposure to Looker studio, etc preferred Understanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads) Highly organized and attention to detail Strong math skills Self-starter with a problem-solving attitude with and without direction Passion for staying up to date with UA techniques, strategy, audience building and targeting Bachelors/Masters degree in math, marketing or finance

Posted 2 days ago

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8.0 - 12.0 years

0 Lacs

hyderabad, telangana

On-site

As a Producer at Electronic Arts, you will be part of the EA Mobile - Slingshot Games team in Hyderabad, India. You will contribute to the creation of amazing games and experiences that cater to diverse players and communities worldwide. Electronic Arts is dedicated to providing games for various platforms including PC, Console, and Mobile, ensuring players have access anytime, anywhere. In this role, you will have the opportunity to unleash your creative potential, collaborate with a talented team, and contribute to the success of the games at scale. Your responsibilities as a Producer I include overseeing the vision and execution of game titles to meet EA's high-quality standards. You will manage the entire lifecycle of the game from concept to launch, including post-launch Live Services. It is essential to stay informed about game market trends, patterns, and customer requirements, and effectively communicate with self-organizing teams to achieve outstanding results. Additionally, your role involves bringing innovative ideas to enhance organization, production, and the future of interactive entertainment. Key Responsibilities: - Champion the game's vision while respecting creative direction and business expertise. - Provide clear context to the team regarding features, marketplace alignment, and fan satisfaction. - Help prioritize high business value features and establish quality targets. - Advocate for players" needs and expectations, providing actionable insights to the team. - Promote the game's value internally within EA and externally with industry stakeholders. - Mentor junior producers, assist in problem-solving, and foster skill development. - Support Studio leadership in talent development, decision-making, and creating a motivating work environment. Qualifications: - 8+ years of experience as a Producer in the video game industry managing internal teams. - Ability to assess product feasibility and market demand, particularly in Mobile and Freemium models. - Strong written and verbal communication skills for executive-level engagements. - Proven track record in developing high-profile entertainment and software products. - Familiarity with software/game market trends, platforms, and experience in Agile environments. - Technical background is advantageous. About Electronic Arts: Electronic Arts offers a diverse portfolio of games, global opportunities, and a supportive work environment that encourages adaptability, creativity, and growth. The benefits program focuses on holistic wellness, providing paid time off, new parent leave, free games, and more to help employees maintain a balanced life. EA nurtures a culture where teams can excel and innovate in their work.,

Posted 6 days ago

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