Meta expert

Job Summary

We are seeking a performance-driven Meta Expert with at least 1 year of hands-on experience in planning, executing, and optimizing ad campaigns across Meta platforms (Facebook & Instagram). The ideal candidate should have a strong grasp of Meta Business Suite, conversion tracking, and ROI-driven ad strategies. You’ll play a key role in scaling campaigns for brand awareness, lead generation, and direct sales.

Key Responsibilities:

• Plan, launch, and manage high-performing ad campaigns on Facebook and Instagram.
• Develop paid media strategies aligned with client objectives (traffic, leads, purchases).
• Create ad sets with precise audience targeting, interests, and custom/lookalike audiences.
• Monitor and optimize campaigns based on KPIs (CTR, CPC, ROAS, CPA).
• Set up and manage Meta Pixel, custom conversions, and event tracking.
• Conduct A/B tests on creatives, headlines, and ad placements to improve performance.
• Analyze campaign performance using Ads Manager and create detailed performance reports.
• Collaborate with the creative and content team to develop ad creatives and messaging.
• Keep up with Meta algorithm updates, platform changes, and industry best practices.
• Ensure campaigns follow Meta’s advertising policies and guidelines.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person