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0.0 - 4.0 years
0 Lacs
maharashtra
On-site
As a Management Trainee Digital Planning, you will be an integral part of our team in Mumbai & Gurgaon, where you will immerse yourself in the world of digital media, data-driven marketing, and campaign strategy. Your role will involve hands-on experience in crafting and executing digital media plans across various platforms. Your responsibilities will include assisting in the development of digital media plans tailored to client objectives, budgets, and target audiences. Collaboration with internal teams will be key as you work together to implement digital advertising campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), Programmatic, and others. Through conducting market research and analyzing audience insights, you will continuously strive to enhance campaign effectiveness. Monitoring campaign performance, preparing detailed reports, and deriving actionable insights for optimization will be essential facets of your role. It will also be crucial to stay abreast of the latest trends and innovations in digital advertising, platforms, and ad technologies. Additionally, you will provide support to the team through competitive analysis, budget allocation, and media recommendations. To excel in this role, you should possess a Bachelor's or Masters degree in Marketing, Advertising, Business, or a related field. Strong numerical and analytical skills will empower you to interpret data effectively and optimize campaigns. While familiarity with digital media platforms like Google Ads, Meta Business Suite, DV360, or social media advertising tools is advantageous, the ability to present ideas clearly and collaborate seamlessly with teams and clients is paramount. The ideal candidate must be eager to learn, adaptable to changes, and proactive in problem-solving. Join us on this exciting journey and contribute to the success of our digital planning initiatives.,
Posted 21 hours ago
2.0 - 6.0 years
0 Lacs
maharashtra
On-site
As a Media Performance Associate Manager (Programmatic), your primary responsibilities will include managing multichannel programmatic campaigns (desktop, mobile, and video), troubleshooting campaign delivery and performance issues, and conducting a thorough analysis of campaign performance, optimizations, and any related issues. You will collaborate with internal teams to offer clients programmatic media recommendations and optimization strategies that are in line with their objectives. Additionally, you will be responsible for trafficking all creatives into the platform and setting up campaigns before the launch date. Your role will also involve maintaining up-to-date knowledge of media technology buying platforms and analytic tools, navigating various third-party systems to complete monthly billing documentation, and analyzing campaign performance to make strategic investments and tactical media optimizations. You will be expected to provide valuable input on campaign goals, approaches, and methods to help establish success metrics and KPIs. To excel in this role, you should ideally possess a degree in any graduate/B.E/B.Tech/MBA field along with 2-4 years of experience in online media and programmatic advertising. Previous experience working on DSP platforms such as DBM, MediaMath, Appnexus, etc., will be considered an added advantage. Furthermore, a solid understanding of ad-serving technologies and analytical tools like GA and Omniture will be beneficial. If you are enthusiastic about the opportunity to grow within Publicis Groupe, which values the Power of One and offers the chance to collaborate with clients globally across various industries, then you are the perfect fit for this role. You can look forward to being part of a diverse team in a progressive work environment where continuous learning is encouraged. Publicis Groupe ensures that you receive training on multiple platforms and domains, enabling you to gain cross-functional experience within the organization. Join us and be a part of a dynamic team that never stops learning and evolving.,
Posted 1 week ago
0.0 - 4.0 years
0 Lacs
maharashtra
On-site
As a Management Trainee Digital Planning, you will have the opportunity to join our dynamic team in Mumbai & Gurgaon. This role is perfect for individuals who are deeply passionate about digital media, data-driven marketing, and campaign strategy. Throughout your journey as a Management Trainee, you will acquire practical experience in digital media planning, execution, and optimization across various platforms. Your primary responsibilities will include assisting in the development of digital media plans aligned with client objectives, budgets, and target audiences. You will collaborate closely with internal teams to implement digital advertising campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), Programmatic, and others. Market research and audience analysis will be essential tasks to enhance campaign effectiveness. Monitoring campaign performance, generating reports, and deriving actionable insights for optimization will also be part of your role. Staying abreast of the latest trends and advancements in digital advertising, platforms, and ad technologies is crucial. Additionally, you will provide support to the team through competitive analysis, budget allocation, and media recommendations. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing, Advertising, Business, or a related field. Strong numerical and analytical skills are required to interpret data and optimize campaigns successfully. Familiarity with digital media platforms like Google Ads, Meta Business Suite, DV360, or social media advertising tools would be advantageous. Effective presentation skills and the ability to collaborate with teams and clients are essential. A willingness to learn, adapt to changes, and showcase initiative in problem-solving are key qualities that will contribute to your success in this role.,
Posted 1 week ago
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