Media Buyer - Google

• Plan, launch, and manage Google Ads campaigns (Search, Display, Call-Only) targeting
• lead generation and pay-per-call outcomes.
• Conduct keyword research, competitive analysis, and audience targeting to maximize
• ROI.
• Optimize campaigns for CPL (Cost Per Lead), CPA (Cost Per Acquisition), and call
• quality metrics.
• Collaborate with landing page, design, and content teams for high-converting creatives
• and funnels.
• Monitor campaign performance daily and implement A/B testing strategies.
• Track conversions using Google Tag Manager, Google Analytics, and other tracking
• tools.
• Stay updated with Google Ads policy changes, trends, and platform features.
• Generate regular reports with actionable insights and performance metrics.

• 1 - 2 years of experience running lead gen or pay-per-call campaigns on Google Ads.
• Deep understanding of performance marketing metrics: CTR, CPC, CPL, Quality Score,
• etc.
• Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call
• tracking platforms.
• Strong analytical skills and data-driven mindset.
• Experience managing large ad budgets with proven ROI.
• Excellent written and verbal communication skills.

Preferred Qualifications:

• Experience with industries like insurance, home services, legal, or healthcare.
• Knowledge of lead validation, fraud prevention, and call quality assurance.
• Google Ads Certification is a plus.

• Group Health Insurance
• Opportunity to grow within the company