3 Marketing Tactics Jobs

Are you prepared to represent a global brand in India and influence perceptions while making an impact in a rapidly changing technology environment As a brand and creative strategist with the Cognizant global Brand team, your role will be pivotal in enhancing our brand, reshaping perceptions, and distinguishing us from competitors in the swiftly evolving technology services sector. Your assistance will be vital in brand governance across various areas, including offices, employee experiences, client interactions, and more. From conceptualization of ideas like naming strategies to ensuring appropriate usage of our logo and curating content for our owned channels, your contributions will be instrumental. Working alongside a dedicated team, you will significantly influence the future of our company in India by delivering consistent and engaging high-quality experiences both digitally and in person. Your main responsibilities will include collaborating with marketing and business leaders to translate the Cognizant brand strategy into flagship brand experiences. This may involve organizing in-person events such as Celebrating Cognizant and the annual Impact Award, virtual events, videos, HR/recruiting communications, and more. You will also provide guidance to marketing leaders and channel owners in developing creative approaches and impactful content that ensures a cohesive brand experience across various platforms like advertising campaigns, social media, thought leadership, internal communications, and office interiors. To excel in this role, you will direct, motivate, manage, and work alongside writers, designers, and agency partners to maintain brand consistency in messaging and design. Encouraging a culture of creativity and strategic thinking will be crucial in inspiring others to comprehend, value, and enhance our brand standards. Effective collaboration with key stakeholders such as HR, Marketing, and Communication teams will be essential to maintain consistent messaging and branding across all relevant touchpoints. Staying abreast of industry best practices and emerging trends in employer branding and talent acquisition, particularly in the competitive Indian market, will be expected. In addition, your experience should extend to handling other projects related to brand strategy, brand architecture, global advertising campaigns, and brand guidelines/toolkits. The ideal candidate should possess a minimum of 15 years of corporate global brand experience, including 5-7 years in a B2B corporate brand or agency environment outside India, preferably with 1 to 2 years of experience onsite in the US or Europe. Experience in building and executing brands at a global scale, along with expertise in various aspects of brand strategy and visual and verbal identity, is highly desirable. Furthermore, a strong understanding of modern marketing tactics, the ability to ensure brand objectives are met across different channels, and a drive to innovate brand strategy and expression are essential qualities. Your leadership experience, both direct and through influence, in shaping an organization's brand strategy will be advantageous. The ability to thrive in a dynamic, fast-paced environment and adapt to evolving requirements with strategic solutions is crucial. Lastly, your capability to engage and collaborate with associates in India and globally will be key to your success in this role.,

The Product Marketing role is aimed to lead our outbound marketing activities related to Courseplay. This role will be responsible for presenting our products and features to external parties in ways that will strengthen our brand and boost awareness of our product. The goal of this role will be to develop and implement plans to position and promote our products. Responsibilities Study company products and features Understanding problem statements for features and products at Courseplay and writing detailed documentation for various stakeholders Determining operational objectives by evaluating business processes and functions, gathering information, anticipating requirements, uncovering areas for improvement, evaluating output requirements and formats, and developing and implementing solutions Follow and analyze market trends to position the product Work with various teams (design, product, sales) to implement strategies Communicate about our product to the outside world Create technical materials, guides, feature alerts, marketing alerts and case-studies for clients, prospects and internal stakeholders Develop product marketing strategies (pricing, advertising, product launching) Craft compelling messages and work with our marketing agency to release them across marketing channels (landing pages, ad campaigns) Collate and communicate release documentation with information, screenshots and guides about new features Skills Background in design and copywriting is a plus Experience in market analysis Familiar with product marketing tactics (e.g., integrated marketing campaigns) Working knowledge of web analytics tools (Google Analytics, Web Trends) Excellent communication skills and writing capabilities Required Skills: MS Word, MS PowerPoint, MS Excel A track record of following-through on commitments Understanding of and experience in corporate branding Experience with strategic brainstorming Excellent planning, organizational, and time management skills Qualifications Bachelor s Degree (BA/BMS/BMM) Master s Degree is a bonus At least 3 years experience

DESIGNATION - SALES & MARKETING MANAGER PRE - REQUISITES FOR CANDIDATE: Bachelor Degree in Marketing, Advertising, Sales or related field Age under 35 years Work Experience: 3 to 5 years as a sales and marketing executive in a sales department Should demonstrate excellent knowledge of various marketing tactics Should be an organized individual and result driven Having excellent communication skills Ability to work independently as well as in a team environment Good negotiable and sales skills JOB DESCRIPTION: Creating awareness of the products and services offered by the company Answering clients questions in a professional manner Maintaining healthy relationship with clients Ensuring company meets sales targets Negotiating the deals with the clients Creating marketing campaigns on social media platforms Writing of monthly reports on the performance of the campaigns Job Type: Full-time Education: Bachelor's (Required) Experience: total work: 1 year (Required) Campaign Management: 1 year (Required) Sales: 1 year (Required) Management: 1 year (Required) Work Location: In person,