Marketing Manager

We are looking for an experienced and enthusiastic Marketing Manager to lead our marketing efforts and support the companys growth journey.

This is a strategic and hands-on role where youll be responsible for building brand visibility, driving lead generation, and executing impactful campaigns across digital and offline channels.

Were looking for someone who can bring fresh ideas, has strong analytical thinking, and understands how to connect with the right audience in the software space.

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Drive brand positioning and ensure consistency in messaging, visuals, and communication across all touchpoints.
• Manage external communications - including PR, media interactions, and public relations - to enhance brand credibility.
• Plan and implement integrated campaigns (not just digital) to support product launches, partnerships, and business development.
• Lead content development efforts such as blogs, case studies, whitepapers, and corporate collateral.
• Maintain and evolve the companys digital presence (website, social platforms, blog) in line with brand strategy.
• Monitor marketing performance using relevant tools and prepare regular reports for continuous improvement.
• Collaborate with internal teams including Sales, Product, and Support to align marketing initiatives and messaging.
• Plan and coordinate events, webinars, and offline activities to increase market reach and brand exposure.
• Engage with relevant industry forums, associations, and communities to build networks and brand presence.

• Proven experience managing end-to-end marketing (strategy, execution, team coordination).
• Strong skills in brand communication, content planning, campaign execution, and external relations.
• Comfortable working across both digital and traditional marketing channels.
• Ability to think creatively, communicate clearly, and execute efficiently.
• Familiarity with tools such as Google Analytics, HubSpot, and campaign reporting platforms.
• Analytical mindset with a focus on results and continuous improvement.
• Experience in working across cross-functional teams and managing vendor/agency relationships