Marketing Manager-RTC(Ready to Cook)

The Ready to Cook (RTC) Marketing Manager, specializing in New Product Launches, will be responsible for strategically planning, developing, and executing marketing initiatives to successfully introduce and grow our new Ready to Cook product portfolio in the South Indian market. This role requires a dynamic and innovative individual with a deep understanding of the Indian consumer, the food industry, and proven experience in product launch strategies.

Key Responsibilities:

• Market Research & Consumer Insights

• Gather competitive intelligence, analyzing market share, pricing strategies, product features, and marketing tactics of competitors in the RTC space.

• Develop comprehensive marketing strategies for new RTC product launches, including target audience identification, unique selling propositions (USPs), and brand positioning.

• Lead the development of integrated marketing campaigns across various channels, including digital marketing (social media, e-commerce, content marketing, influencer marketing

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Morning shift
• Weekend availability

Supplemental Pay:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Palladam, Palladam - 641662, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Lead generation: 3 years (Preferred)
• total work: 3 years (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)