Marketing Executive

About Us

Tsaaro’s prime focus is on Data Privacy and Security. Our team of specialist data privacy consultants, information security consultants, and penetration testers help and advise our clients to make running a secure business is easier, with high efficiency. Everything we do is tailored to the individual organizational requirements, aligned with their budget and resource challenges. We take a pragmatic, risk-based approach to provide our clients with real-world, workable advice, guidance, and support that helps them to deal with a wide range of security and privacy-related challenges.

Key Responsibilities:

• Lead the development and execution of strategic marketing plans.
  
• Planning, executing, and monitoring marketing campaigns across various channels, including digital, social media, email, and traditional media.
  
• Collaborate with the team to develop compelling marketing materials, including blog posts, social media content, and promotional videos.
  
• Conduct market research to identify trends, customer preferences, and competitive landscape, and use insights to inform marketing strategies.
  
• Work on the creation of visually appealing marketing materials, including graphics, presentations, and other creative assets to support marketing campaigns.
  
• Ensure consistent brand messaging and visual identity across all marketing materials and channels.
  
• Oversee digital marketing initiatives, including SEO, SEM, PPC, and social media marketing, to drive traffic and conversions.
  
• Plan and coordinate marketing events, webinars, and trade shows to promote the brand.
  
• Monitor and analyze the performance of marketing campaigns using key metrics, and prepare regular reports for senior management.
  
• Coordinate and manage promotional activities, events, and advertising campaigns.
  
• Analyze campaign performance and provide insights and recommendations for improvement.
  
• Collaborate with cross-functional teams to ensure cohesive and effective marketing efforts.

Requirements

Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.

Experience: 1-3 years of experience in marketing, with a focus on campaign management, digital marketing, and brand management.

• Strong understanding of marketing principles and practices.
  
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, SEM rush).
  
• Excellent communication, writing, and presentation skills.
  
• Proficiency in PowerPoint and graphic design tools.
  
• Ability to analyse data and draw actionable insights.
  
• Creative thinking and problem-solving abilities.
  
• Strong project management skills with the ability to multitask and meet deadlines.

Benefits

• Opportunity to work with a dynamic and innovative team.
  
• Career growth and development opportunities.
  
• Competitive salary and benefits package.
  
• A supportive work environment that values creativity and initiative.