Marketing Executive

Executive

• Support in preparing and executing monthly marketing calendar for various ATL & BTL campaigns.
• Coordinating with the sales team for regular collateral requirements.
• Co-ordinate with creative/digital agencies for smooth and timely execution of brand campaigns and daily work.
• Accountable for creative briefs, agency briefing and execution of brand campaigns.
• Work closely with multiple internal stakeholders to ensure that the deliveries of their requirement is as planned and adheres to our brand guidelines.
• Perform campaign analysis daily, weekly, monthly to find growth opportunities and refine campaign performance. Make reports based on consumer, market & competitors and generate actionable insights.
• Ensure legal compliance and approval on all communications.
• Come up with new ideas for internal and external campaigns that would appeal to masses.
• Maintain tracker of daily jobs, creative executions, processing of bills, record of approved ads for compliance.
• Maintaining and updating customer database.
• Preparing & sharing monthly MIS reports.
• Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in marketing planning, branding, and campaign development.
• Adept in online and traditional marketing, and highly skilled in visual communications.
• Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies.
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
• Oversees the production of all promotional materials and marketing campaigns.
• Negotiating on rates and getting the best rates and getting timely delivery from vendors.
• Partner with creative teams, other internal stakeholders, and external agencies and vendors
• Tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.

Skills required:

• Be able to multitask and cater to the requirements of multiple stakeholders
• Have strong creative & aesthetic inclination
• Analytics and insight skill especially while planning campaigns
• Attention to detail and operational excellence
• Work as a team player
• Drive alignment, interact effectively